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Updated RecentlyThe Connoisseur vs Wine Not Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Connoisseur vs Wine Not including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $200,000 - $270,000 | $250,000 - $350,000 |
| Franchise Fee | $29,500 | N/A |
| Royalty Fee | 6% | - |
| Advertising Fee | - | - |
| Year Founded | 1972 | 1993 |
| Year Franchised | 1988 | 2002 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks | - |
| Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About The Connoisseur
Packaged with personalized labels, wine sold by Sanford and Annalisa French's company comes from vineyards in California and cellars in Europe. While it is illegal to ship wine directly to consumers in 39 states, Redondo Beach, California-based The Connoisseur has established a network of franchises and distributors that, like florists, can take orders from other stores and deliver wine and other gifts within 48 hours.