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Below is an in-depth analysis and side-by-side comparison of The Connoisseur vs Forest of Flowers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $200,000 - $270,000 | $105,000 - $185,000 |
Franchise Fee | $29,500 | N/A |
Royalty Fee | 6% | 5% |
Advertising Fee | - | 2.5% |
Year Founded | 1972 | - |
Year Franchised | 1988 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | *Willing and committed to follow a proven formula. *Outstanding customer care skills. *Management skills *The desire to be in command of your success. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | � Training Upgrades *On-line updates to our training programs |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | � Planning & Financial Assistance with business plan & financing applications � Creating Your Store Site selection and lease negotiation assistance, store design and development assistance � Training Your People Extensive one week management training in London, comprehensive in-field staff training programs � Operations Exclusive FOF integrated software and POS system, Standard Operating Procedures for all functional areas � Getting Your Flowers Ordering is easy, products delivered directly to your store � Communication Website portal exclusively for franchisees � Marketing Support Advertising and merchandising templates � Grand Opening Pre-opening assistance and knowledgeable field team |
Marketing | Co-op advertising, Ad slicks | - |
Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
Packaged with personalized labels, wine sold by Sanford and Annalisa French's company comes from vineyards in California and cellars in Europe. While it is illegal to ship wine directly to consumers in 39 states, Redondo Beach, California-based The Connoisseur has established a network of franchises and distributors that, like florists, can take orders from other stores and deliver wine and other gifts within 48 hours.