The Connoisseur vs Craft Beer Cellar Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Connoisseur vs Craft Beer Cellar including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
The Connoisseur Franchise
Craft Beer Cellar Franchise
Investment $200,000 - $270,000 $50,000 - $150,000
Franchise Fee $29,500 $20,000
Royalty Fee 6% 2%
Advertising Fee - -
Year Founded 1972 2010
Year Franchised 1988 2013
Term Of Agreement 10 years -
Term Of Agreement 10 years -
Renewal Fee - -


Business Experience Requirements

 
The Connoisseur Franchise
Craft Beer Cellar Franchise
Experience
  • Marketing skills
  • Passion for Craft Beer, Beer Education & People (must have a base knowledge & understanding of beer and customer service) Desire to work for yourself $10.000 Franchise Fee 2% Royalties $45,000 - $100,000 initial investment, including Franchise Fee (finacial variable for location, size, etc.) 750 — 3500 Square Feet


    Financing Options

     
    The Connoisseur Franchise
    Craft Beer Cellar Franchise
      In-House/3rd Party In-House/3rd Party
    Franchise Fees No/No -/-
    Start-up Costs No/No -/-
    Equipment No/No -/-
    Inventory No/No -/-
    Receivables No/No -/-
    Payroll No/No -/-

    Training & Support

     
    The Connoisseur Franchise
    Craft Beer Cellar Franchise
    Training - -
    Support Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives We have a team of six (including the co-founders) that will work with you on everything from social media & marketing, real estate, ordering and sales projections, from the moment you decide to join our team until . . . forever!
    Marketing Co-op advertising, Ad slicks -
    Operations 0% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    The Connoisseur Franchise
    Craft Beer Cellar Franchise
    US Expansion - Yes
    Canada Expansion No -
    International Expansion No -

    Start-Up Costs and Fees Mobile

    Investment
    The Connoisseur Franchise
    $200,000 - $270,000
    Craft Beer Cellar Franchise
    $50,000 - $150,000
    Franchise Fee
    The Connoisseur Franchise
    $29,500
    Craft Beer Cellar Franchise
    $20,000
    Royalty Fee
    The Connoisseur Franchise
    6%
    Craft Beer Cellar Franchise
    2%
    Advertising Fee
    The Connoisseur Franchise
    -
    Craft Beer Cellar Franchise
    -
    Year Founded
    The Connoisseur Franchise
    1972
    Craft Beer Cellar Franchise
    2010
    Year Franchised
    The Connoisseur Franchise
    1988
    Craft Beer Cellar Franchise
    2013
    Term Of Agreement
    The Connoisseur Franchise
    10 years
    Craft Beer Cellar Franchise
    -
    Renewal Fee
    The Connoisseur Franchise
    -
    Craft Beer Cellar Franchise
    -


    Business Experience Requirements

    Experience
    The Connoisseur Franchise

  • Marketing skills
  • Craft Beer Cellar Franchise

    Passion for Craft Beer, Beer Education & People (must have a base knowledge & understanding of beer and customer service) Desire to work for yourself $10.000 Franchise Fee 2% Royalties $45,000 - $100,000 initial investment, including Franchise Fee (finacial variable for location, size, etc.) 750 — 3500 Square Feet


    Financing Options

      In-House/3rd Party
    Franchise Fees
    The Connoisseur Franchise
    No/No
    Craft Beer Cellar Franchise
    -/-
    Start-up Costs
    The Connoisseur Franchise
    No/No
    Craft Beer Cellar Franchise
    -/-
    Equipment
    The Connoisseur Franchise
    No/No
    Craft Beer Cellar Franchise
    -/-
    Inventory
    The Connoisseur Franchise
    No/No
    Craft Beer Cellar Franchise
    -/-
    Receivables
    The Connoisseur Franchise
    No/No
    Craft Beer Cellar Franchise
    -/-
    Payroll
    The Connoisseur Franchise
    No/No
    Craft Beer Cellar Franchise
    -/-

    Training & Support

    Training
    The Connoisseur Franchise
    -
    Craft Beer Cellar Franchise
    -
    Support
    The Connoisseur Franchise
    Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Craft Beer Cellar Franchise
    We have a team of six (including the co-founders) that will work with you on everything from social media & marketing, real estate, ordering and sales projections, from the moment you decide to join our team until . . . forever!
    Marketing
    The Connoisseur Franchise
    Co-op advertising, Ad slicks
    Craft Beer Cellar Franchise
    -
    Operations
    The Connoisseur Franchise
    0% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    Craft Beer Cellar Franchise
    -

    Expansion Plans

    US Expansion
    The Connoisseur Franchise
    -
    Craft Beer Cellar Franchise
    Yes
    Canada Expansion
    The Connoisseur Franchise
    No
    Craft Beer Cellar Franchise
    -
    International Expansion
    The Connoisseur Franchise
    No
    Craft Beer Cellar Franchise
    -

    Company Overviews

    About The Connoisseur

    Packaged with personalized labels, wine sold by Sanford and Annalisa French's company comes from vineyards in California and cellars in Europe. While it is illegal to ship wine directly to consumers in 39 states, Redondo Beach, California-based The Connoisseur has established a network of franchises and distributors that, like florists, can take orders from other stores and deliver wine and other gifts within 48 hours.

    About Craft Beer Cellar

    Craft Beer Cellar™ is on a quest to continue contributing to the advancement of the small but mighty, Craft Beer Industry — an industry that has more than doubled in sales in the past 10 years! As of June 2012, there were slightly over 2000 Craft Brewers in the United States, with another 250 in planning. The US beer industry is a $96 billion dollar industry, with Craft Beer only making up mere 9% - there's enormous potential for growth in this segment of the beer world! Passion for Craft Beer, Beer Education & People (must have a base knowledge & understanding of beer and customer service) Desire to work for yourself $10.000 Franchise Fee 2% Royalties $45,000 - $100,000 initial investment, including Franchise Fee (finacial variable for location, size, etc.) 750 — 3500 Square Feet We have an uber-focus on these markets, currently, but will consider any recommendation . . . 2014: Hartford, CT, New York (City & Northern), Washington, DC & Charlotte, NC 2015: Chicago, IL, Fort Collins, CO, Austin, TX & Atlanta, GA 2016: Santa Rosa & San Diego, CA, & Massachusetts Download our Request For Consideration Form Once complete, please email to Andy Klie at the email address below. Please give us a minimum of 72 hours to go over your RFC. We'll be in touch about the best way to proceed and get you our Federal Disclosure Document. We have great confidence in the team of people that we worked with to make franchising Craft Beer Cellar possible. If you have questions about opening your own Craft Beer Cellar™ or the process, please feel free to contact Andy Klie at any time. Andy Klie 800.222.3251 [email protected] If you have specific questions about Commercial Real Estate, locations, properties, and / or cities we are currently working on, please contact our Real Estate Guru, David Fatula: [email protected]