The Connoisseur vs The Brass Tap Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Connoisseur vs The Brass Tap including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
The Connoisseur Franchise
The Brass Tap Franchise
Investment $200,000 - $270,000$780,925 - $1,318,525
Franchise Fee $29,500$37,500
Royalty Fee 6%4%
Advertising Fee -1.5%
Year Founded 19722008
Year Franchised 19882010
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee --


Business Experience Requirements
 
The Connoisseur Franchise
The Brass Tap Franchise
Experience
  • Marketing skills

    • No previous franchise or pub experience necessary. Multi-unit agreements available.

    Financing Options
     
    The Connoisseur Franchise
    The Brass Tap Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/Yes
    Equipment No/No-/Yes
    Inventory No/No-/Yes
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    The Connoisseur Franchise
    The Brass Tap Franchise
    Training - On-The-Job Training: 196 hours Classroom Training: 96 hours Additional Training: At corporate training store
    Support Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks Co-op Advertising Ad Templates Regional Advertising Social media Email marketing Loyalty program/app
    Operations 0% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    		Absentee Ownership Allowed

    Number of Employees Required to Run: 10 - 20

    Expansion Plans
     
    The Connoisseur Franchise
    The Brass Tap Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About The Connoisseur

    Packaged with personalized labels, wine sold by Sanford and Annalisa French's company comes from vineyards in California and cellars in Europe. While it is illegal to ship wine directly to consumers in 39 states, Redondo Beach, California-based The Connoisseur has established a network of franchises and distributors that, like florists, can take orders from other stores and deliver wine and other gifts within 48 hours.

    About The Brass Tap

    The Brass Tap business model has been designed as a Premium Beer Experience offering a range of 60-80 craft beers on tap, along with more than 300 varieties of imports, local craft beers and a selection of premium wines and cigars. The model also has a distinct focus: *On local entertainment which creates a unique atmosphere where the vibe is upbeat and casual. *We blend in a sports element where you won't miss a minute of the action as our HDTV's have all the major sports action. *When it comes to food, we have a specially designed menu to meet the needs of our guests offering a broad range of items including salty snacks, fresh baked pretzels, our unique pretzel pizzas, Panini sandwiches and more. We are designed to not be a restaurant , however our "kitchenette" with very limited space and mechanical requirements is able to deliver an upscale menu which meets our guest needs.
    Why The Brass Tap? Attractive Unit Level Economics, An Emerging Category, A Unique Vehicle to Start and Grow your Business.

    The total investment necessary to begin operation of a The Brass Tap franchised business is $780,925 to $1,318,525. This includes $37,890 that must be paid to the franchisor or its affiliate(s). If you want development rights for Brass Tap Bars, you must pay $31,250 to $46,250 to the franchisor or its affiliate as an initial development fee (which equals the sum of half of the initial franchise fees for 2 Brass Tap Bars on the low end to 5 Brass Tap Bars on the high end).
    Veteran Incentives  10% off franchise fee

    "Entrepreneur
    #498 in Franchise 500 for 2020.