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Below is an in-depth analysis and side-by-side comparison of Maui Wowi Hawaiian Coffees & Smoothies vs Java Detour including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $31,100 - $394,000 | $276,000 - $400,000 |
Franchise Fee | $25,000 - $65,000 | $25,000 - $35,000 |
Royalty Fee | 0 | 4-6% of gross sales |
Advertising Fee | - | 1-3% of total gross sales. |
Year Founded | 1983 | 1995 |
Year Franchised | 1997 | 2000 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | Full & continuous support | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 3
Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | Yes | No |
Crisp organic product smoothies were a for all intents and purposes obscure item in 1983, when Jeff and Jill Summerhays started offering them low maintenance at occasions. Maui Wowi Hawaiian was worked to give their 'ohana (family) a solid other option to the sugar and fat loaded sustenances that appeared to be all over the place! Similarly as energetic, the Summerhayses needed to make a plan of action that was fun, adaptable, and portable so they could offer their everything characteristic, crisp organic product smoothies anyplace they had a craving for voyaging.
Australia's Gold Coast appeared like the ideal place to hang and put their idea under a magnifying glass so they stuffed it up, and made a beeline for the Land Down Under. It was not much sooner than the Aussies figured out how to hunger for these ono'licious mixes.
Java Detour is "changing the way America buys coffee" - The company's objective is to establish the Java Detour concept and brand as one of the most recognized and successful gourmet beverage retailers in the world. In addition to their delicious fresh coffee that they roast, Java Detour offers both hot and iced blended espresso drinks, fresh fruit smoothies, shakes, a full line of whole leaf teas, a full-service kids menu, and freshly roasted bulk coffee. Java Detour offers four different store footprints for franchisees to choose from including a 600 square-foot double drive-through store, a stand-alone 1,300 square-foot single drive-through with inside seating, a 1,300 square-foot end-cap single drive-through with inside seating, and kiosks used for shopping malls, airports, casinos, hotel lobbies, and more.