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Below is an in-depth analysis and side-by-side comparison of Maui Wowi Hawaiian Coffees & Smoothies vs Second Cup including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $31,100 - $394,000 | $300,000 - $500,000 |
Franchise Fee | $25,000 - $65,000 | $25,000 |
Royalty Fee | 0 | 7.5% |
Advertising Fee | - | 2% |
Year Founded | 1983 | 1975 |
Year Franchised | 1997 | 1975 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | Full & continuous support | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 3
Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | Yes |
International Expansion | Yes | Yes |
Crisp organic product smoothies were a for all intents and purposes obscure item in 1983, when Jeff and Jill Summerhays started offering them low maintenance at occasions. Maui Wowi Hawaiian was worked to give their 'ohana (family) a solid other option to the sugar and fat loaded sustenances that appeared to be all over the place! Similarly as energetic, the Summerhayses needed to make a plan of action that was fun, adaptable, and portable so they could offer their everything characteristic, crisp organic product smoothies anyplace they had a craving for voyaging.
Australia's Gold Coast appeared like the ideal place to hang and put their idea under a magnifying glass so they stuffed it up, and made a beeline for the Land Down Under. It was not much sooner than the Aussies figured out how to hunger for these ono'licious mixes.
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.