Maui Wowi Hawaiian Coffees & Smoothies vs Ellianos Coffee Company Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Maui Wowi Hawaiian Coffees & Smoothies vs Ellianos Coffee Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$31,100 - $394,000 | $340,000 - $575,000 |
| Franchise Fee |
$25,000 - $65,000 | $25,000 |
| Royalty Fee |
0 | 5% |
| Advertising Fee |
- | - |
| Year Founded |
1983 | 2002 |
| Year Franchised |
1997 | 2003 |
| Term Of Agreement |
10 years | 5 years |
| Term Of Agreement |
10 years | 5 years |
| Renewal Fee |
$5K | - |
Business Experience Requirements |
| Experience |
General business experience Sales/marketing experience preferred | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
No/No | No/Yes |
| Start-up Costs |
No/Yes | No/Yes |
| Equipment |
No/Yes | No/Yes |
| Inventory |
No/Yes | No/Yes |
| Receivables |
No/Yes | No/Yes |
| Payroll |
No/Yes | No/Yes |
Training & Support |
| Training |
Full & continuous support | - |
| Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | You are provided with an Ellianos Operations Manual which has the tools you need to help run your store�"at your fingertips.
On-going Support and Evaluations- We schedule periodic evaluations at your store to see if there are any areas in which we can help you improve operations.
Financial and Operations Advice- You will have access to our Ellianos Corporate business professionals if you have any financial or operations questions. We continuously invest in finding new ways to save our franchisees money through more efficient operations. |
| Marketing |
Co-op advertising, Ad slicks, National media, Regional advertising | Logo and Branding Materials- Eliminates the need for the franchise owner to invest in essential but costly logos and corporate identity.
Marketing Advice- Don’t know what to promote or how to attract customers? Our Marketing Director will be glad to help you put together your own marketing plan.
Brand Identity- As the franchise grows, our brand awareness adds an enormous intangible asset to your store. |
| Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2
- 3
Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | - |
Expansion Plans |
| US Expansion |
- | Yes |
| Canada Expansion |
No | No |
| International Expansion |
Yes | No |
Company Overviews
About Maui Wowi Hawaiian Coffees & Smoothies
Crisp organic product smoothies were a for all intents and purposes obscure item in 1983, when Jeff and Jill Summerhays started offering them low maintenance at occasions. Maui Wowi Hawaiian was worked to give their 'ohana (family) a solid other option to the sugar and fat loaded sustenances that appeared to be all over the place! Similarly as energetic, the Summerhayses needed to make a plan of action that was fun, adaptable, and portable so they could offer their everything characteristic, crisp organic product smoothies anyplace they had a craving for voyaging.
Australia's Gold Coast appeared like the ideal place to hang and put their idea under a magnifying glass so they stuffed it up, and made a beeline for the Land Down Under. It was not much sooner than the Aussies figured out how to hunger for these ono'licious mixes.
The organization got the attention of Michael Haith, establishing accomplice of a sustenance, drink and extraordinary occasion counseling firm and Maui Wowi's present CEO. Haith patched up the establishment idea and extended the product offering, which now incorporates Hawaiian espressos coffee.
Maui Wowi establishments are situated all through the United States.
The total investment necessary to begin operation of a Maui Wowi
franchise for a Fixed Operating Unit ranges from $108,350 to $394,000.
This includes $46,000 to $72,000 that will be paid to the franchisor or
their affiliate.
The total investment necessary to begin operation of a
Mobile Operating Unit is $31,100 to $200,250. This includes $26,200 to
$52,200 that will be paid to the franchisor or their affiliate.
The
total investment necessary to begin operation of a Mobile Fixed Operating Unit ranges
from $37,300 to $245,250. This includes $26,200 to $52,200 that will be
paid to the franchisor or their affiliate.
20% off Franchise Fee for Qualified Military Veterans
.
About Ellianos Coffee Company
The Ellianos story began when experienced entrepreneurs and
coffee-lovers, Scott and Pam Stewart, returned to their home in Lake
City, Florida from a visit to the Pacific Northwest. While there, the
Stewarts took notice of the booming drive-thru specialty coffee shop
industry. Having a love for coffee and always looking to seize the right
opportunity, the Stewarts began planning for Lake City’s first
double-sided drive-thru specialty coffee shop. Driven by a mission to
serve the highest quality specialty coffee beverages in a way that would
meet the demands of busy Americans, family-owned Ellianos Coffee
Company was founded in 2002.
People took to the concept almost immediately and the Stewarts
decided to franchise the Ellianos concept and brand. Being a franchisee
himself in the pizza industry, Mr. Stewart knew what it would take to
start a franchise, and determined that his company would value
franchisees as though they were part of the family. Today, the Ellianos franchise is readily available in about 35 of the states.
With a lot of hard work, attention to detail, and help from others, Ellianos Coffee Company has become a dominant brand in the Southeast
United States. Even in the early stages, Ellianos achieved brand
awareness in its market and thousands of loyal customers. We stand today
by the same motto we did back then: to serve ITALIAN QUALITY AT
AMERICA’S PACE®.
Do you want to own your own business in one of the most exciting and fast paced industries in the United States? Ellianos Coffee Company and the specialty coffee industry are growing. We now have exciting specialty coffee franchise opportunities in the Southeastern United States, with primary growth targeted in Florida, Georgia, Alabama, Mississippi, South Carolina & North Carolina.
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