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Below is an in-depth analysis and side-by-side comparison of Maui Wowi Hawaiian Coffees & Smoothies vs The Coffee Club including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $31,100 - $394,000 | $450,000 - And Up |
Franchise Fee | $25,000 - $65,000 | N/A |
Royalty Fee | 0 | 6% |
Advertising Fee | - | 3% |
Year Founded | 1983 | 1989 |
Year Franchised | 1997 | 1994 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | Good ethics in business and positive business acumen are the only tools required for what The Coffee Club believes to be a recipe for success; that, and a commitment to excellence, a thirst for knowledge and a passion for people. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | Full & continuous support | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | The six building blocks of Mission, People, Marketing, Operations, Property and Financial Management are all supported by manuals, training and support departments to tap into, to ensure our daily operation is supported and provided with the tools to succeed. |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 3
Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Crisp organic product smoothies were a for all intents and purposes obscure item in 1983, when Jeff and Jill Summerhays started offering them low maintenance at occasions. Maui Wowi Hawaiian was worked to give their 'ohana (family) a solid other option to the sugar and fat loaded sustenances that appeared to be all over the place! Similarly as energetic, the Summerhayses needed to make a plan of action that was fun, adaptable, and portable so they could offer their everything characteristic, crisp organic product smoothies anyplace they had a craving for voyaging.
Australia's Gold Coast appeared like the ideal place to hang and put their idea under a magnifying glass so they stuffed it up, and made a beeline for the Land Down Under. It was not much sooner than the Aussies figured out how to hunger for these ono'licious mixes.
The Coffee Club 'Cafe Bar Restaurant' These licensed restaurants specialise in offering customers what they want on request. There's waiter service - attentive yet unobtrusive - and a wide choice of breakfast, lunch and dinner meals available morning, noon or night. This style of The Coffee Club requires a commitment to restaurant-style customer service, longer opening hours and a dedication to providing additional options to the standard menu. We call these 'Chef's Choices'. Requires an initial capital investment of more than $500,000The Coffee Club 'Club' offers a range of light meals, gourmet sandwiches, coffees, beverages, cakes and counter service. At the centre is our dedication to serving excellent coffee. Clubs typically exist on strip locations or within a shopping centre or high-pedestrian areas. You will find that The Coffee Club system boasts more 'Clubs' than any other style of store available. Requires an initial capital investment of approximately $500,000 Generally the smallest option in The Coffee Club portfolio, Kiosk's are predominately seen in shopping centres with a focus on light meals, gourmet sandwiches, coffee, beverages, cakes and counter service. A kiosk location requires an initial capital investment of approximately $450,000