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Below is an in-depth analysis and side-by-side comparison of Maui Wowi Hawaiian Coffees & Smoothies vs SPoT Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $31,100 - $394,000 | N/A |
Franchise Fee | $25,000 - $65,000 | N/A |
Royalty Fee | 0 | - |
Advertising Fee | - | - |
Year Founded | 1983 | - |
Year Franchised | 1997 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | Full & continuous support | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 3
Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Crisp organic product smoothies were a for all intents and purposes obscure item in 1983, when Jeff and Jill Summerhays started offering them low maintenance at occasions. Maui Wowi Hawaiian was worked to give their 'ohana (family) a solid other option to the sugar and fat loaded sustenances that appeared to be all over the place! Similarly as energetic, the Summerhayses needed to make a plan of action that was fun, adaptable, and portable so they could offer their everything characteristic, crisp organic product smoothies anyplace they had a craving for voyaging.
Australia's Gold Coast appeared like the ideal place to hang and put their idea under a magnifying glass so they stuffed it up, and made a beeline for the Land Down Under. It was not much sooner than the Aussies figured out how to hunger for these ono'licious mixes.
SPoT is establishing itself in smaller communities *Areas that are underserved by other coffee chains *Neighborhoods receptive to an affordable central meeting place *Locations with lower rents and less transient work forces Smaller communities provide operational benefits in several ways *Strong sense of community and customer loyalty *Access to dependable and trustworthy café labor *Increased brand exposure *Overall cheaper operational inputs: advertising, labor, food, rent