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Below is an in-depth analysis and side-by-side comparison of Chock full o' Nuts vs Scooter's Coffeehouse including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $272,500 - $425,900 | $389,942 - $860,654 |
Franchise Fee | $3,000 - $20,000 | $40,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | - | 2% |
Year Founded | 1990 | 1998 |
Year Franchised | 1993 | 2002 |
Term Of Agreement | - | 10 years |
Term Of Agreement | - | 10 years |
Renewal Fee | - | $5000 |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse |
Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | - | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app |
Operations | - | Absentee Ownership Allowed Number of Employees Required to Run: 3 - 12 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
Flexibility! Scalability! Vertically Integrated from Our Plantations to Your Cup! The Chock Retro Coffee Shop is a cross between a NY Coffee Shop and the Classic NY Diner, offering Breakfast, Lunch and Dinner served throughout the day. The famous Date Nut Bread Cream Cheese Sandwich, Muffins, Bagels, Donuts, Famous Burgers, Frankfurters, Pastrami Sandwiches, Lemon Pies etc make the Chock Coffee Shop a destination for all times of the day. Chock Classic's The Chock Full Kiosk can adapt to any location. From Malls and Airports to Office Buildings and Hospitals to Grocery and Convenience Stores. You can offer our fresh baked goods and a variety of high quality Beverages from a small footprint. The Chock Cafe' is Chock Full o'Value with a full line of Quality Breakfast Baked Goods and Beverages in a Comfortable Setting. Long before pricey coffee bars dotted every city block, there were Chock Full o'Nuts Cafes. (We started our coffee shops way back in 1932!) The cafes are the one spot where consumers know that they can sit and relax while they enjoy the best cup of coffee that NY has to offer! Chock Full o'Nuts is part of the largest privately held Coffee Company in the world. We own 100% Arabica the Plantations, 10 roasteries, warehouse and distribution facilities, a factory that builds the finest espresso machines available, and over 700 international coffee shops worldwide. We sell over 120 thousand tons of coffee annually and process over 2.5 million bags of green coffee per year! Our program is a turnkey, branded coffee and beverage concept, featuring the finest blends of 100% Arabica Coffee beans, roasted to our own exacting standards, for the distinctive aroma and unparalleled full-bodied taste, demanded by coffee consumers everywhere. Chock Full is famous for Quality and Consistency. We offer unique packages, custom fit to every operator's needs. Marketing Partnerships with NY Icons: New York Yankees West Point Military Academy Madison Square Garden Radio City Music Hall The New York Improv Official Coffee served to all guests of the NBC Today Show, CBS Early Show, David Letterman Show, Regis and Kelly and The View Pricing Minimum requirement: $40,000 (Includes 2 Cafes or 1 Cafe and 2 Kiosks or 4 Kiosks) AreaDeveloper/Master: Minimum $125,000 Huge territories, Lowest Royalties in Coffee Franchise Industry No ad fees.
In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
* Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
* Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
* Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
* Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best.
This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.