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Below is an in-depth analysis and side-by-side comparison of Kilwin's Chocolates vs Scooter's Coffeehouse including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $177,534 - $937,415 | $389,942 - $860,654 |
Franchise Fee | $20,000 - $40,000 | $40,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | 1% | 2% |
Year Founded | 1947 | 1998 |
Year Franchised | 1982 | 2002 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | - | $5000 |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | On-The-Job Training: 173 hours Classroom Training: 43 hours Additional Training: Online training; store visits | On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse |
Support | Newsletter Meetings/Conventions Grand Opening Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | Ad Templates Regional Advertising Social media SEO Email marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app |
Operations | 10% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 6 - 10 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 3 - 12 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
Since 1947 Kilwins has been a celebrated part of Americana having earned a reputation for providing high quality products and excellent service. Our heritage was built on the simple premise of creating our products from the finest ingredients and providing customers with great service. Today we continue the tradition by uniquely combining high quality products with a warm friendly customer experience that is supported through a successful community of caring owner operators. We continue to offer the finest quality traditional down-home confections and ice cream that are kitchen made fresh from premium ingredients and original recipes.
Seeking new franchise units in the following regions/states:
Alabama, Arkansas, Colorado, Connecticut, District of Columbia,
Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana,
Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Nebraska,
North Carolina, New Hampshire, New Jersey, New York, Ohio, Oklahoma,
Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia,
Vermont, Wisconsin and West Virginia
In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
* Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
* Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
* Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
* Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best.
This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.