Desert Moon-Fresh Mexican Grille vs Del Taco Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Del Taco including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Desert Moon-Fresh Mexican Grille Franchise
Del Taco Franchise
Investment $264,500 - $454,000$859,700 - $2,116,500
Franchise Fee $25,000$35,000
Royalty Fee 5%5%
Advertising Fee -4%
Year Founded 19921964
Year Franchised 19991967
Term Of Agreement 15 years20 years
Term Of Agreement 15 years20 years
Renewal Fee -$25K


Business Experience Requirements

 
Desert Moon-Fresh Mexican Grille Franchise
Del Taco Franchise
Experience
  • Industry experience
  • Del Taco is seeking passionate candidates who are committed to outstanding customer service to join us as we rapidly expand across the country. Our ideal franchisee is an experienced restaurant operator or an investor who will partner with an experienced operator and is committed to developing at least two restaurants over time.

    Financing Options

     
    Desert Moon-Fresh Mexican Grille Franchise
    Del Taco Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/Yes
    Start-up Costs Yes/NoNo/Yes
    Equipment Yes/NoNo/Yes
    Inventory No/NoNo/Yes
    Receivables No/NoNo/Yes
    Payroll No/NoNo/Yes

    Training & Support

     
    Desert Moon-Fresh Mexican Grille Franchise
    Del Taco Franchise
    Training -Our leadership team, brand legacy and proven business model offer our franchisees the personal support, systems and resources needed to help establish manage and grow their business. From referring financing sources, site selection assistance and construction oversight to extensive hands-on management and crew training, new store opening support and robust marketing materials, our assistance doesn’t end when you open your doors. On-The-Job Training: 400 hours Classroom Training: 40 hours Additional Training: At training store
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperativesOur professional and experienced support team provides: Ongoing management/crew training and manuals State-of-the-art POS systems to help franchisees track business indicators 24-hour technical support help desk and customer comment line Local store marketing toolbox, including community-based programs Effective advertising materials and market research Assistance from a dedicated Franchise Business Consultant and Franchise Marketing Manager Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, Regional advertising Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations 66% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 50

    Absentee ownership of franchise is NOT allowed. (35% of current franchisees are owner/operators)


    Expansion Plans

     
    Desert Moon-Fresh Mexican Grille Franchise
    Del Taco Franchise
    US Expansion YesNo
    Canada Expansion NoNo
    International Expansion NoNo

    Company Overviews

    About Desert Moon-Fresh Mexican Grille

    During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.

    About Del Taco

    Ed Hackbarth opened the first Del Taco restaurant in Barstow, California, in 1964. A few months later, he added a second restaurant with a drive-thru window in Corona, California. Locations eventually spread across California and many parts of the United States. Del Taco restaurants offer items including a value menu of tacos, burritos and nachos priced under $1, a Macho menu of large burritos, nachos and drinks, and an American menu featuring hamburgers, French Fries and shakes.

    Seeking new franchise units in: Alabama, Arizona, California, Colorado, Florida, Iowa, Illinois, Indiana, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, New Mexico, Ohio, Oregon, South Carolina, Tennessee, Washington, Wisconsin, Wyoming   


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