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Updated RecentlyDesert Moon-Fresh Mexican Grille vs Berryhill Baja Grill Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Berryhill Baja Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $264,500 - $454,000 | $257,500 - $527,500 |
| Franchise Fee | $25,000 | $25,500 - $30,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | - | - |
| Year Founded | 1992 | 1991 |
| Year Franchised | 1999 | 2000 |
| Term Of Agreement | 15 years | 20 years |
| Term Of Agreement | 15 years | 20 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/No |
| Start-up Costs | Yes/No | No/No |
| Equipment | Yes/No | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op advertising |
| Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
1% of all franchisees own more than one unit Number of employees needed to run franchised unit: 30 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Desert Moon-Fresh Mexican Grille
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.
About Berryhill Baja Grill
Franchise your own Berryhill: After a decade of success in bringing Baja to the masses, we are looking to add to our family tree. Of course, we know a good thing when we see it (and eat it), and Berryhill Baja Grill’s blend of palate-pleasing cuisine in a relaxed, inviting Baja-inspired atmosphere is a hit. Our franchising system is based on the belief that our success is dependent upon the success of those in our family. That means we take pride in building solid partnerships with our franchisees, vendors, and employees. Our selection of prospective franchisees is based on an assessment of overall business experience and personal qualifications. We look for enthusiastic individuals with experience and resources to develop multiple-unit operations in the United States and beyond. While our focus is on multi-unit development, single-unit development is considered on an individual basis.