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Updated RecentlyDesert Moon-Fresh Mexican Grille vs Diamond Dave's Mexican Restaurants Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Diamond Dave's Mexican Restaurants including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $264,500 - $454,000 | $189,000 - $325,000 |
| Franchise Fee | $25,000 | $15,000 |
| Royalty Fee | 5% | 4% |
| Advertising Fee | - | - |
| Year Founded | 1992 | 1979 |
| Year Franchised | 1999 | 1980 |
| Term Of Agreement | 15 years | 10 years+ |
| Term Of Agreement | 15 years | 10 years+ |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | Yes/No |
| Start-up Costs | Yes/No | Yes/No |
| Equipment | Yes/No | Yes/No |
| Inventory | No/No | Yes/No |
| Receivables | No/No | Yes/Yes |
| Payroll | No/No | Yes/Yes |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Ad slicks |
| Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About Desert Moon-Fresh Mexican Grille
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.
About Diamond Dave's Mexican Restaurants
Native Texan Warren David Cohen founded Diamond Dave's Mexican Restaurants in 1979. Wanting to share the Tex-Mex cuisine of his childhood with families in the Midwest, Cohen created the restaurant chain that by 2000 had more than 30 locations.
Diamond Dave's restaurants serve Mexican favorites like quesadillas, tacos and chimichangas as well as salads, hamburgers and sirloin steak.