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Updated RecentlyDesert Moon-Fresh Mexican Grille vs Panchero's Mexican Grill Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Panchero's Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $264,500 - $454,000 | $404,325 - $931,000 |
| Franchise Fee | $25,000 | $20,000 - $30,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | - | - |
| Year Founded | 1992 | 1992 |
| Year Franchised | 1999 | 1995 |
| Term Of Agreement | 15 years | 5 years |
| Term Of Agreement | 15 years | 5 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | * First and foremost, do you LOVE burritos? Like, really, really love them? In the platonic, brother/sister sort of way. * Do you have previous experience operating a restaurant? If you do, it's a plus. If you don't, that's perfectly okay too. * Do you like the sound of working with Pancheros to devise a market development plan? And then bringing that plan to living, breathing, burrito-moving life? * Do you have knowledge of the market in which you'll be operating? Wikipedia knowledge doesn't count. * Are you qualified financially? That is to say, do you have a net worth of $750,000? And is $250,000 of that liquid? |
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Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/Yes |
| Start-up Costs | Yes/No | No/Yes |
| Equipment | Yes/No | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About Desert Moon-Fresh Mexican Grille
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.