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Updated RecentlyDesert Moon-Fresh Mexican Grille vs Taco Mayo Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Taco Mayo including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $264,500 - $454,000 | $250,000 - And Up |
| Franchise Fee | $25,000 | $15,000 - $20,000 |
| Royalty Fee | 5% | - |
| Advertising Fee | - | - |
| Year Founded | 1992 | 1978 |
| Year Franchised | 1999 | 1980 |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | Yes/No | -/- |
| Equipment | Yes/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Desert Moon-Fresh Mexican Grille
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.
About Taco Mayo
TACO MAYO is a fast-food, Mexican restaurant chain featuring both pleasant inside dining and fast, friendly and efficient drive-thru service. Mexican is one of the "hottest" opportunities in fast food marketing. While the market is saturated with outlets for hamburger, submarine, pizza and other fast-food menus, Taco Mayo offers a unique variety targeted toward a Tex-Mex hungry population.Taco Mayo proudly serves a varied menu of favorites including tacos, burritos, nachos and taco salads created under strict quality control guidelines that require the finest, freshest ingredients.