Desert Moon-Fresh Mexican Grille vs Costa Vida Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Costa Vida including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

Desert Moon-Fresh Mexican Grille Franchise
Costa Vida Franchise
Investment $264,500 - $454,000$659,500 - $1,025,000
Franchise Fee $25,000$30,000
Royalty Fee 5%6%
Advertising Fee -to 2%
Year Founded 19922003
Year Franchised 19992004
Term Of Agreement 15 years-
Term Of Agreement 15 years-
Renewal Fee --

Business Experience Requirements

Desert Moon-Fresh Mexican Grille Franchise
Costa Vida Franchise
  • Industry experience
  • -

    Financing Options

    Desert Moon-Fresh Mexican Grille Franchise
    Costa Vida Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/Yes
    Start-up Costs Yes/No-/Yes
    Equipment Yes/No-/Yes
    Inventory No/No-/Yes
    Receivables No/No-/Yes
    Payroll No/No-/Yes

    Training & Support

    Desert Moon-Fresh Mexican Grille Franchise
    Costa Vida Franchise
    Training -On-The-Job Training: 250 hours Classroom Training: 20-40 hours
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperativesNewsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, Regional advertisingAd Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations 66% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)


    Expansion Plans

    Desert Moon-Fresh Mexican Grille Franchise
    Costa Vida Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion NoYes

    Company Overviews

    About Desert Moon-Fresh Mexican Grille

    During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.

    About Costa Vida

    Want to become a part of one of the most exciting and fun restaurant opportunities in the nation? It's time to grab your surfboard and hunger for success and join the Costa Vida team. Costa Vida offers to our franchise partners a proven blueprint for amazing food, operational excellence, and an enjoyable customer experience in a vibrant and Baja-inspired environment. Development agreements are available for many territories (excluding Utah, Idaho, Arizona, and Colorado).
    Why Costa Vida?
     * Recognized as one of the fastest growing restaurants in the nation by; as well as named to Franchise Times Fast 55 list
     * Differentiated & valued business offering
     * Proactive corporate support
     * Exciting & fun! Our preferred franchise owners are groups that demonstrate a commitment to quality, service, and integrity that protect the system's brand, value, and growth.

    Preferred Locations: Many locations throughout the United States are available. Preferred locations include: Hawaii, California, Florida.

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