Desert Moon-Fresh Mexican Grille vs Chorizo Fresh Mex Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Chorizo Fresh Mex including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

Desert Moon-Fresh Mexican Grille Franchise
Chorizo Fresh Mex Franchise
Investment $264,500 - $454,000$275,000 - $500,000
Franchise Fee $25,000$25,000
Royalty Fee 5%6%
Advertising Fee -2%
Year Founded 19922005
Year Franchised 19992009
Term Of Agreement 15 years-
Term Of Agreement 15 years-
Renewal Fee --

Business Experience Requirements

Desert Moon-Fresh Mexican Grille Franchise
Chorizo Fresh Mex Franchise
  • Industry experience
  • -

    Financing Options

    Desert Moon-Fresh Mexican Grille Franchise
    Chorizo Fresh Mex Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs Yes/No-/-
    Equipment Yes/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

    Desert Moon-Fresh Mexican Grille Franchise
    Chorizo Fresh Mex Franchise
    Training -4 weeks
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, Regional advertising-
    Operations 66% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)


    Expansion Plans

    Desert Moon-Fresh Mexican Grille Franchise
    Chorizo Fresh Mex Franchise
    US Expansion Yes-
    Canada Expansion NoYes
    International Expansion No-

    Company Overviews

    About Desert Moon-Fresh Mexican Grille

    During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.

    About Chorizo Fresh Mex

    What does fresh mean? Fresh is more than an adjective that describes your veggies, fresh is a philosophy.
    At Chorizo, fresh is a way of life. We learned how to make Mexican food from the source. We spent weeks learning the trade in Mexico at local tacquierias, and realized that it was the fresh ingredients and passion for preparation that separated authentic Mexican tacos and burritos from their north-of-the-border counterparts. We made it our mission to bring to our customers only the freshest food, prepared each and every morning. Four different flavours of mouth-watering salsas, straight-from-the-avocado guacamole, crisp vegetables, and quality meats all combine to create an exemplary food experience. We know that once you try Chorizo you will realize what our customers have known since we wrapped our first burrito in 2005; that fresh is more than just a tagline. Why Partner With Us? We build better burritos! It's what we do at Chorizo Fresh Mex. If you've eaten at Chorizo Fresh Mex, you know what sets us apart from the competition: No Microwaves, No Heat Lamps, and No Freezers.Chorizo Fresh Mex pioneered the quick casual Mexican segment with the introduction of fresh, quality ingredients, with classic Mexican recipes. The food is all prepared fresh in an exhibition style kitchen for guests to view. Our superior taste is built using charbroiled cooking with tender steak, marinated chicken breast, seasoned to perfection. Chorizo, slow cooked favourites like Carnitas (pork) and Barbacoa (beef), fresh produce and signature salsas for unique tastes. It's this high quality menu and fresh attitude that's made Chorizo Fresh Mex a favourite since 2005. Let's be clear. We're not looking for just anyone to become a Chorizo Franchisee. You must have what it takes to be a member of this team. So ask yourself, Do I enjoy people? Do I want to make them happy with great food and great customer service? Do I care about providing quality, fresh food that is prepared to exacting standards? And most important of all, Am I truly passionate about running my own business in an ethical, uncompromising manner? If the answer to all of the above is a resounding YES, you're the type of person we're looking for to expand our presence across Canada. Chorizo has built a loyal following of diners who value our fresh, tasty menu options served in a fun and relaxed environment. With more and more consumers looking for an alternative to everyday fast food, your interest in Chorizo couldn't come at a better time.