Desert Moon-Fresh Mexican Grille vs Quesada Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Quesada including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

Desert Moon-Fresh Mexican Grille Franchise
Quesada Franchise
Investment $264,500 - $454,000$150,700 - $234,200
Franchise Fee $25,000$20,000
Royalty Fee 5%6%
Advertising Fee -3%
Year Founded 1992-
Year Franchised 1999-
Term Of Agreement 15 years-
Term Of Agreement 15 years-
Renewal Fee --

Business Experience Requirements

Desert Moon-Fresh Mexican Grille Franchise
Quesada Franchise
  • Industry experience
  • -

    Financing Options

    Desert Moon-Fresh Mexican Grille Franchise
    Quesada Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs Yes/No-/-
    Equipment Yes/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

    Desert Moon-Fresh Mexican Grille Franchise
    Quesada Franchise
    Training -2 week training program is designed to prepare you for the challenges of opening, operating and growing your own business. Training will take place at our training facility in Toronto. You will receive additional training when the restaurant is ready to open.
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperativesWe will be with you before, during and after opening to help you apply what you have learned in training and to make sure your opening goes as planned. Then, on a monthly basis, we will meet with you at your restaurant to help you improve operations and local restaurant marketing.
    Marketing Co-op advertising, Ad slicks, Regional advertisingWe will redirect the majority of your advertising contributions back into your market to help you drive customers through your doors. As we grow the chain, we will develop regional and national advertising in consultation with our franchisees who will serve on our advertising councils.
    Operations 66% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)


    Expansion Plans

    Desert Moon-Fresh Mexican Grille Franchise
    Quesada Franchise
    US Expansion Yes-
    Canada Expansion NoYes
    International Expansion No-

    Company Overviews

    About Desert Moon-Fresh Mexican Grille

    During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.

    About Quesada

    BLAND IS NOT AN OPTION Our goal is to bring the Quesada brand of Made-Fresh-For-You Burritos to cities and towns across Canada. Franchising is about making the right decisions based on a past pattern of success. Decisions based on experience. At Quesada, yes, we know how to make an award wining burrito; but before we got to making the burrito we had to learn how to choose successful real estate, how to negotiate a good lease, how to design and build a restaurant at an affordable price, where to buy equipment, how to manage food and labour cost and how to market our concept. What Quesada does for you is help you make the right decisions about things that you may know little or nothing about and about things you may only do once; like choosing a site, or a contractor or a piece of equipment. And then we teach you how to manage your business, minimize your operating costs, increase your sales and market your business. And nobody comes to the table with the same skill sets. And everybody has something to learn. If you are strong in one area, we can help make you stronger and if you lack a skill, we can help you learn it. One hand washes the other in this business. We offer: *Site Selection *Store Design and Construction *Training *Advertising *Opening and Ongoing Support We have put together a great team and look forward to working with great partners as we build the best Burrito chain in Canada. Give us a call, together we can make it happen.


    #76 in Canada's Top franchises.