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Updated RecentlyDesert Moon-Fresh Mexican Grille vs Chronic Tacos Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Chronic Tacos including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $264,500 - $454,000 | $299,000 - $799,000 |
| Franchise Fee | $25,000 | $40,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 1992 | 2002 |
| Year Franchised | 1999 | 2006 |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | An operations background in the restaurant industry. |
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Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | Yes/No | -/Yes |
| Equipment | Yes/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | - | Chronic Tacos provides a four week training program and hands-on training support through our field representatives. Our programs are continually being developed and updated. On-The-Job Training: 157 hours Classroom Training: 43 hours Additional Training: At training location |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | National Media Regional Advertising Social media Loyalty program/app |
| Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | Number of Employees Required to Run: 12 |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About Desert Moon-Fresh Mexican Grille
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.
About Chronic Tacos
Chronic Tacos is considered a "Fast Casual" concept that offers real Mexican food, from healthy authentic third generation recipes, made fresh daily and made just for you. The Chronic Tacos concept offers the convenience of quick service restaurants, serving fresh, quality products.
Financials:
Minimum Liquid assets $100,000
Net Worth $250,000
Average Cost $299,000 to $799,000 depending on size and location.
Single Unit franchise fee is $40,000
Multi- Unit franchise fee is $35,000 for the first location and $25,000 for each additional location.