Milex Complete Auto Care vs Honest-1 Auto Care Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Milex Complete Auto Care vs Honest-1 Auto Care including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Milex Complete Auto Care Franchise
Honest-1 Auto Care Franchise
Investment $197,457 - $296,767$206,650 - $659,150
Franchise Fee $35,000 - $45,000$45,000
Royalty Fee 7%6%
Advertising Fee 1%1%
Year Founded 19782003
Year Franchised 19792003
Term Of Agreement 20 years20
Term Of Agreement 20 years20
Renewal Fee $2.5K25% of franchise fee at the time of renewal


Business Experience Requirements

 
Milex Complete Auto Care Franchise
Honest-1 Auto Care Franchise
Experience
  • General business experience
  • Marketing skills
  • An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations.


    Financing Options

     
    Milex Complete Auto Care Franchise
    Honest-1 Auto Care Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/Yes
    Start-up Costs No/Yes-/Yes
    Equipment No/Yes-/Yes
    Inventory No/Yes-/Yes
    Receivables No/Yes-/Yes
    Payroll No/Yes-/Yes

    Training & Support

     
    Milex Complete Auto Care Franchise
    Honest-1 Auto Care Franchise
    Training On-Site and Classroom Training: During your hands-on training, you'll learn firsthand about how the business works. You'll interface with employees and customers. You'll watch the selling process in action. You become familiar with the business, inside and out. *Proven Business Systems Implementation *Financial Management Training *Lead Generation System Training *Personnel and Safety Systems *Customer Relations Training *Marketing and Sales Development *Business to Business Sales Training and Programs On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training
    Support Pre-Opening Support Services: *Site Selection Assistance *Lease Negotiation Assistance *Third Party Financing Relationships (including SBA) *New Business Start-Up Planning Ongoing Support Services and Franchisee Assistance: *Technical Assistance "Hot-Line" *Lead Generation Programs *Supplier Relationships *System Wide Intranet *National Warranty Program *Customer Financing Programs *National Fleet Programs *Human Resources and Personnel Consultation *Custom Designed Computer Software *Business Performance Analysis

    There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform

    Marketing Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app
    Operations

    Number of employees needed to run franchised unit: 3 - 4

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided.


    Expansion Plans

     
    Milex Complete Auto Care Franchise
    Honest-1 Auto Care Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Milex Complete Auto Care

    Milex has a solid 40 year reputation for providing honest and professional automotive care for a reasonable price.
    * Specializing in general automotive repair and maintenance, Milex Services include engine maintenance and repair, brakes, air conditioning, tune-ups, steering and suspension, cooling system, computer diagnostics and more.
    * Ranked as one of the top 50 oil change plus chains in National Oil Lube& News.

     Consistently ranked in Franchise Times Top 100 Up and Coming Franchises and also honored as a Top Military Friendly Franchise by GI Jobs Magazine.

    The total investment necessary to begin operation of a Mr. Transmission franchised business ranges from $203,613 to $260,873. This includes $46,188 that must be paid to the franchisor or affiliate.
    The total investment necessary to begin operation of a Milex Complete Auto Care franchised business ranges from $197,457 to $265,860. This includes $46,188 that must be paid to the franchisor or affiliate.
    The total investment necessary to begin operation of a Mr. Transmission and Milex Complete Auto Care co-branded franchised business ranges from $228,364 to $296,767. This includes $56,188 that must be paid to the franchisor or its affiliate.
    Veteran Incentives  $5,000 off franchise fee

    "Entrepreneur
    #481 in Franchise 500 for 2020.

    About Honest-1 Auto Care

    Honest-1 is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA Certified Eco-Friendly Auto Care. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 22 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year. For more information and to inquire about available franchise opportunities, visit www.honest-1.com. Honest-1 Auto is growing rapidly and has an opportunity for you.

    Veteran Incentives  $5,000 off franchise fee