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Below is an in-depth analysis and side-by-side comparison of DOTI Design Stores vs Compagnia del Mobile including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $290,000 - $398,000 | $60,000 - $130,000 |
Franchise Fee | $37,500 | $5,000 |
Royalty Fee | 6% | 2% |
Advertising Fee | - | - |
Year Founded | 1983 | 1939 |
Year Franchised | 1999 | 1960 |
Term Of Agreement | 5 years | 5 years |
Term Of Agreement | 5 years | 5 years |
Renewal Fee | - | $1K |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/No | No/No |
Inventory | No/Yes | Yes/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
Marketing | Co-op advertising, Ad slicks, National media | Co-op advertising, Ad slicks, Regional advertising |
Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
International franchisees required to buy multiple units/master licenses; 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | No | Yes |
When Jim and Michele Evanger purchased Barrington, Illinois-based Designs of the Interior (DOTI) in 1993, they had big plans for expanding their new company. The couple added two locations by 1997 and started franchising in 1998. DOTI has recently shifted its franchise concept from that of a small design studio to a larger design store.
DOTI's stores average 5,000 square feet in size and provide everything from upholstered furniture and rugs to accessories, lighting and window treatments. The company offers both single-store and multistore development programs.
DOTI has reached agreements with various manufacturers to develop its own private-label line of furniture. Franchisees that take advantage of the program can then sell merchandise reflecting the DOTI brand to their customers.
Compagnia del Mobile specializes in offering the general public, trade professionals, residential and commercial developers, distributors, independent dealers, and franchisees a full line of italian designer home furnishings including dining rooms and bedrooms, kitchen and bathroom cabinets, designer doors, custom-made closets, and living rooms. We are the exclusive manufacturer and distributor for the family of products of FEG, and Salvarani. Our several departments -wholesale, retail and residential construcion- work together to bring these italian designed masterpieces into the market. Since its inception, Salvarani has made its name not only with it fine products but also creating a cycling championship team, sponsoring events such as the Beatle's first concert in Italy in 1965, and being present at the famous Museum of Modern Art (MOMA) in New York with its awarded Long Line Model. Today, the Salvarani manufacturing plant is housed in a 1,300,000 sq. ft. facility in Giussano, near Milan. Italy's first kitchen cabinet maker updated and rebuilt its factory to include the latest technology and at the same time preserving the italian tradition of fine craftmanship. Gruppo Feg adopted an industrial dimension by specializing in the design and creation of large scale furniture and the production of veneers. In the early 1990s. Feg started expanding its range to all types of home furniture in collaboration with famous designers, including modular systems for the living area, custom-made closets, beds and soft furnishings.