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Updated RecentlyDOTI Design Stores vs Country Clutter Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of DOTI Design Stores vs Country Clutter including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $290,000 - $398,000 | $164,900 - $350,900 |
| Franchise Fee | $37,500 | $25,000 |
| Royalty Fee | 6% | 5.5% |
| Advertising Fee | - | - |
| Year Founded | 1983 | 1991 |
| Year Franchised | 1999 | 1992 |
| Term Of Agreement | 5 years | 10 years |
| Term Of Agreement | 5 years | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/No |
| Start-up Costs | No/Yes | No/No |
| Equipment | No/No | No/No |
| Inventory | No/Yes | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op advertising, Ad slicks, National media | Ad slicks |
| Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
26% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About DOTI Design Stores
When Jim and Michele Evanger purchased Barrington, Illinois-based Designs of the Interior (DOTI) in 1993, they had big plans for expanding their new company. The couple added two locations by 1997 and started franchising in 1998. DOTI has recently shifted its franchise concept from that of a small design studio to a larger design store.
DOTI's stores average 5,000 square feet in size and provide everything from upholstered furniture and rugs to accessories, lighting and window treatments. The company offers both single-store and multistore development programs.
DOTI has reached agreements with various manufacturers to develop its own private-label line of furniture. Franchisees that take advantage of the program can then sell merchandise reflecting the DOTI brand to their customers.
About Country Clutter
NO LONGER FRANCHISING
Back in the mid-1980s, firefighters Ken Petersen and Tom Brady were looking for several ways to supplement their income; they refurbished and sold homes and later founded a four-store oak furniture chain. When construction began on an outlet mall in the pair's hometown of Vacaville, California, Petersen and Brady toyed with the idea of opening an oak accessories store in the center. At the suggestion of Petersen's wife Trease, the partners instead decided to open a gifts and collectibles store and in 1991 launched their first Country Clutter store. After opening a few more locations, Petersen and Brady turned their attention to franchising and started Country Visions with Scott Jacobs, now president of the company, to act as franchisor of the concept.
When you join the Country Visions establishment framework, you will profit by a standout amongst the most exceptional operational frameworks in the country.
You will access broad systems administration assets, including favored national sellers who offer volume rebates and restrictive items; showcasing support; best in class purpose of offer, stock administration and PC emotionally supportive networks; and national establishment traditions for direct establishment systems administration and preparing.
You will likewise be prepared by an expert staff at the Country Visions University in visual promoting, valuing methodologies, client administration, advertising and PC frameworks, and in addition representative inspiration and advancement.