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Updated RecentlyThe Mad Science Group vs Engineering for Kids Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Mad Science Group vs Engineering for Kids including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $74,050 - $110,459 | $27,250 - $93,700 |
| Franchise Fee | $25,000 | $12,250 - $22,500 |
| Royalty Fee | 8% | 7% |
| Advertising Fee | - | 1% |
| Year Founded | 1985 | 2009 |
| Year Franchised | 1995 | 2011 |
| Term Of Agreement | 25 years | 7 years |
| Term Of Agreement | 25 years | 7 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | - | We train you to be a successful Engineering for Kids director by requiring you to successfully complete our 3-day Engineering for Kids training at our corporate headquarters as well as a 2-Day On-Site teacher training at your location. We provide you with instruction and curriculum materials on all areas of operations, from a thorough review of the operations manual to hands-on classroom training. |
| Support | Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Field Operations Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Regional advertising | Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app |
| Operations |
Franchise can be run from home. 5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 30
Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators) | Number of Employees Required to Run: 5 - 10 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About The Mad Science Group
As children, brothers Ariel and Ron Shlien loved to create crazy science experiments. As adults, they realized that kids like fun, cool science. So in 1985 they started Mad Science by hosting 'edu-taining' birthday parties featuring scienctific demonstrations.
Franchising began in 1995, with initial franchises in Florida and Toronto, and now has franchises worldwide offering educational demonstrations to preschools, in-class and afterschool programs, community centers and scout programs. The company also provides entertainment for birthday parties, special events, camps and more.
About Engineering for Kids
Engineering for Kids offers a suite of programs for children ages 4 to 14 introducing them to science, technology, engineering and math through a variety of workshops all aimed at developing problem solving skills. Programs include after school programs, evening classes, in-school field trips, workshops, birthday parties, home-school programs, scouts workshops, and pre-school programs.
In order to impact as many youth as possible, Engineering for Kids began franchising as a way to spread the program across the country. Engineering for Kids presents a low-barrier opportunity with room to grow, as the brand plans to add between 50-60 new locations in 2013. Our franchisees share Roberts' passion for the program, understanding the need for STEM education.
An ideal Engineering for Kids franchisee is someone who is well connected in their community, a parent, or an individual who has a passion for educating children.