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Updated RecentlyExpress Mart vs NightOwl Convenience Store Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Express Mart vs NightOwl Convenience Store including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $86,200 - $361,000 | $315,000 - $395,000 |
| Franchise Fee | $15,000 | N/A |
| Royalty Fee | 4% | - |
| Advertising Fee | - | - |
| Year Founded | 1975 | - |
| Year Franchised | 1990 | - |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | Available at headquarters | Your training never really stops. From the day you decide to become a NightOwl franchisee for as long as you are with us, we are always looking for opportunities to improve your training, your staff training and the efficient way your business operates. The NightOwl training system is comprehensive and will ensure you are well equipped to profi tably run your NightOwl franchise. |
| Support | Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | The NightOwl philosophy is one of complete support. You will be assisted in every aspect of your new career as a NightOwl Franchisee. From site selection, staff recruitment and training to landlord relations and store layouts and ranging, we are with you every day and every step of the way. |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
Absentee ownership of franchise is allowed. (33% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Express Mart
Express Mart, founded in 1975 by Frank Borer, has locations in strip malls and gas stations across the northeastern United States. The company is involved in co-branding partnerships with McDonald's, Wendy's, Domino's Pizza, Subway and Dunkin' Donuts, as well as local partnerships with Jreck Subs and Mark's Pizza.
About NightOwl Convenience Store
NightOwl's Franchise division was established in 1987. This exciting and dynamic system operates in both Queensland and New South Wales and currently has 44 outlets. New sites are continuously available for energetic and enthusiastic people to share in our company's success. Become your own boss and discover the self satisfaction of operating your own business. Excellent opportunities exist in both inner-city and suburban locations for our very popular NightOwl Convenience store. Qualified retail managers, sales people, marketing, merchandising and promotions staff form the NightOwl Franchise Support Centre team with a combined total of over 100 years retailing experience to support the NightOwl Group of stores. Benefits to you When you become a NightOwl Franchisee, you will have access to: * NightOwl''s established name, trademark, brands, Corporate identity, and reputation * Our proven business formula (over 70 years of retail experience in the Group Office team) * A professionally designed & fully fitted store * Professional marketing, merchandising and advertising support * Increased buying power * Comprehensive franchisee training * Ongoing Employee training * Continuous Management support * Individual Business (Territory) Managers are appointed to all stores