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Updated RecentlyHilton Garden Inn vs TownePlace Suites Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Hilton Garden Inn vs TownePlace Suites including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $13,045,500 - $27,123,500 | $9,180,100 - $25,635,600 |
| Franchise Fee | $75,000 | $50,000 - $100,000 |
| Royalty Fee | 5.5% | - |
| Advertising Fee | 4% | - |
| Year Founded | 1996 | 1997 |
| Year Franchised | 1996 | 1997 |
| Term Of Agreement | 22 years | - |
| Term Of Agreement | 22 years | - |
| Renewal Fee | Same as initial fee | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training Classroom Training | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations |
Number of employees needed to run franchised unit: 35 - 50
Absentee ownership of franchise is allowed.
| - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Hilton Garden Inn
Hilton Garden Inn is an upscale mid-priced, focused-service hotel concept. Through extensive research, Hilton has designed a hotel product that delivers just what guests need, and eliminates what they've said they don't use. Hilton Garden Inn, targeted toward the individual business traveler and the weekend leisure segment, is designed to provide the finest quality of essential services and amenities and eliminates the costly trappings of large-scale properties. It's a hotel that's value-engineered from the ground up and dedicated to guest comfort.
When you develop a Hilton Garden Inn hotel, you're not just developing a hotel, but a relationship with the entire Hilton Family of Hotels. Advantages like our friendly corporate staff, central reservations system, worldwide sales organization and award-winning Hilton HHonors guest loyalty to the Hilton Garden Inn brand, as more and more hotels open throughout North America.
Veteran Incentives Varies
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#133 in Franchise 500 for 2020.
#89 in Franchise 500 for 2021.
About TownePlace Suites
TownePlace Suites: The Special Features of Our Extended Stay Hotels
For your comfort
Our extended stay hotel offers suites that are 25% larger than typical hotel rooms
Luxury bedding - crisp linens, fluffier pillows, thicker mattresses
Separate living and sleeping areas
Three spacious floor plans: studio, 1- and 2-bedroom suites
Electronic card-key locks
Smoke detectors and sprinklers
For your convenience
Fully equipped kitchen including conventional full-size refrigerator/freezer, stovetop, oven, coffee maker, microwave, eating utensils, and dishwasher
Adjoining studio suites available
Suites designed for persons with disabilities available
Sofa bed in some suites
Separate telephone and data lines
Iron and ironing board
For your routines & relaxation
Free high-speed Internet (in many hotels)
Remote-controlled TV with premium channels, including HBO
Exercise room & outdoor swimming pool
The total investment necessary to begin operation of a newly-constructed
prototypical TownePlace Suites by Marriott hotel, excluding the cost of
real estate and related costs (building permit, tap, and impact fees),
ranges from $9,180,100 to $19,898,300 for an 80 to 110-suite TownePlace
Suites by Marriott hotel and from $13,127,900 to $25,635,600 for a 120
to 150-suite TownePlace Suites by Marriott hotel. This includes
approximately $150,300 to $217,100 that must be paid to the franchisor
or an affiliate.