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Below is an in-depth analysis and side-by-side comparison of Taco Del Mar vs El Taco Tote Real Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $146,000 - $294,000 | $550,000 |
| Franchise Fee | $15,000 - $23,000 | $30,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | - | - |
| Year Founded | 1992 | 1988 |
| Year Franchised | 1996 | 2003 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/No |
| Start-up Costs | No/No | No/No |
| Equipment | No/No | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | - |
| Support | Internet, Security/safety procedures, Field operations/evaluations | Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op advertising, Regional advertising | Co-op advertising |
| Operations |
25% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
In 1988, one of Dora’s youngest son’s opened the first El Taco Tote restaurant in Ciudad Juarez, Mexico. Inspired by his childhood memories
decided to start a very authentic and new concept of tacos.