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Below is an in-depth analysis and side-by-side comparison of Eatza Pizza vs Happy's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $226,500 - $371,500 | $336,500 - $608,000 |
Franchise Fee | $25,000 | $35,000 |
Royalty Fee | 5% | 1.5K/mo |
Advertising Fee | - | Up to 1% |
Year Founded | 1996 | 1996 |
Year Franchised | 1999 | 2007 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 1/3 of franchise fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | While each of our stores undergoes Happy's classic build out, operators gain admission to The University of Happy's Pizza. After 30-45 days of training in our corporate kitchen and 60-90 days of in-store management training at an open location, graduates are completely groomed for success. Once a store is open, our support staff helps you with marketing, inventory control, staffing, prep and food updates. |
Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Site selection, lease negotiations assistance, equipment, fixture, signage and inventory suppliers and even construction standards and assistance. In addition to this, once a new store begins operations, Happy's Pizza provides all stores with an operations manual, continuous updates of our specifications and process and operational advice and assistance by telephone and Internet. |
Marketing | Co-op advertising, Ad slicks, Regional advertising | We are one of the only restaurants with a toll-free vanity number and we know how to use it. 800 BE HAPPY. Our in-house ad agency will customize individual marketing plans for every store. It starts with coming soon banners, job fairs and a big grand opening push. Once operations are running smoothly, we turn up the marketing machine with TV. Radio, direct mail, mobile and on-line promotions connected with our growing social web presence. |
Operations |
Franchisees required to buy multiple units/master licenses; 80% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 - 25
Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | Yes |
International Expansion | No | - |
Eatza Pizza isnt about gimmicks. Its about good food and a great selection. At Eatza Pizza, you can choose from at least 18 fresh pizzas every day. Its all you can eat for one low price. All you can eat pizza. Pasta. Salad. And dessert. No gimmicks. Just good food. When the first Eatza Pizza was founded in Phoenix, Arizona in 1997, they had their hearts set on a fun, value-oriented family pizza restaurant where friendly service, reasonable prices and great food were the star attractions. Thats still the foundation of Eatza Pizza today. The company currently has 77 restaurants opened or under development in the states of Alabama, Arizona, California, Florida, Idaho, Michigan, Mississippi, New Mexico, North Carolina, Ohio, Oregon, Utah, and Washington. There are 14 Eatza Pizza restaurants currently operating or planned in the greater Phoenix area.