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Below is an in-depth analysis and side-by-side comparison of Wingate by Wyndham vs Motel 6 including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $375,465 - $10,816,446 | $206,850 - $8,823,850 |
Franchise Fee | $36,000 - $40,500 | $25,000 - $35,000 |
Royalty Fee | 4.5% | 5% |
Advertising Fee | 4% | 3.5% |
Year Founded | 1995 | 1962 |
Year Franchised | 1995 | 1996 |
Term Of Agreement | 20 years | 10-15 years |
Term Of Agreement | 20 years | 10-15 years |
Renewal Fee | - | 50% of current franchisee fee |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | Yes/No | No/Yes |
Equipment | Yes/No | No/Yes |
Inventory | Yes/No | No/Yes |
Receivables | Yes/No | No/No |
Payroll | Yes/No | No/No |
Training & Support |
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Training | Regional workshops | On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, National media, Regional advertising | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app |
Operations |
International franchisees required to buy multiple units/master licenses; 5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 - 20
Absentee ownership of franchise is allowed. |
10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 20 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)
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Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Wingate by Wyndham is the brand that is "Worked For Business". The brand propelled an all-new development inn network in 1996 to offer luxuries and administrations that make life out and about more beneficial. Comprehensive valuing supported by the Wingate by Wyndham 100% Satisfaction Guarantee separates our inn from different chains. Visitors can expect rooms outlined absolutely around their business needs with home-like luxuries from time to time found in mid-advertise properties. Our inn administrators have observed the brand to be a strong speculation with much more open door as the chain grows every year. Our determined duty to detail guarantees that Wingate by Wyndham will be the business voyager's decision for first and rehash remains. Our key development arrange concentrates on focus city activities and energizes advancement in prominent corporate markets. As a Wingate by Wyndham franchisee, you'll access our cutting edge focal reservations framework, broad, exhaustive preparing, an unrivaled visitor fulfillment following instrument and a committed, trustworthy bolster staff. You'll likewise receive the rewards of taking an interest in Wyndham Rewards, the world's biggest lodging rewards program* and along our engaged national promoting endeavors.
We'll Leave the Light on for You!
Thanks to one of the most successful ad campaigns in the history of the hotel industry, Motel 6 enjoys strong brand awareness and high guest loyalty. After more than 40 years, Motel 6 is still a true American icon and continues to outperform the competition.
Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler.
The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic.
The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.
The brand continues to grow and currently has approximately 1,200 locations with more than 120,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.