Wingate by Wyndham vs Trademark Collection Hotel Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wingate by Wyndham vs Trademark Collection Hotel including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Wingate by Wyndham Franchise
Trademark Collection Hotel Franchise
Investment $375,465 - $10,816,446$198,558 - $12,854,531
Franchise Fee $36,000 - $40,500N/A
Royalty Fee 4.5%-
Advertising Fee 4%-
Year Founded 19952017
Year Franchised 19952017
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee --


Business Experience Requirements
 
Wingate by Wyndham Franchise
Trademark Collection Hotel Franchise
Experience --

Financing Options
 
Wingate by Wyndham Franchise
Trademark Collection Hotel Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs Yes/No-/-
Equipment Yes/No-/-
Inventory Yes/No-/-
Receivables Yes/No-/-
Payroll Yes/No-/-

Training & Support
 
Wingate by Wyndham Franchise
Trademark Collection Hotel Franchise
Training Regional workshops-
Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives-
Marketing Co-op advertising, National media, Regional advertising-
Operations International franchisees required to buy multiple units/master licenses; 5% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 15 - 20

Absentee ownership of franchise is allowed.

-

Expansion Plans
 
Wingate by Wyndham Franchise
Trademark Collection Hotel Franchise
US Expansion -Yes
Canada Expansion NoYes
International Expansion YesYes

Company Overviews

About Wingate by Wyndham

Wingate by Wyndham is the brand that is "Worked For Business". The brand propelled an all-new development inn network in 1996 to offer luxuries and administrations that make life out and about more beneficial. Comprehensive valuing supported by the Wingate by Wyndham 100% Satisfaction Guarantee separates our inn from different chains. Visitors can expect rooms outlined absolutely around their business needs with home-like luxuries from time to time found in mid-advertise properties. Our inn administrators have observed the brand to be a strong speculation with much more open door as the chain grows every year. Our determined duty to detail guarantees that Wingate by Wyndham will be the business voyager's decision for first and rehash remains. Our key development arrange concentrates on focus city activities and energizes advancement in prominent corporate markets. As a Wingate by Wyndham franchisee, you'll access our cutting edge focal reservations framework, broad, exhaustive preparing, an unrivaled visitor fulfillment following instrument and a committed, trustworthy bolster staff. You'll likewise receive the rewards of taking an interest in Wyndham Rewards, the world's biggest lodging rewards program* and along our engaged national promoting endeavors.

*Based on number of taking an interest lodgings.

"Entrepreneur
#402 in Franchise 500 for 2020.


About Trademark Collection Hotel

"Trademark

Trademark Collection by Wyndham is the Company's fastest-growing brand, and experienced a 19% growth in rooms year-over-year as of December 31, 2019.  The growth comes at a time when soft brands have strong appeal for independent owners seeking the support of a branded partner as the travel industry prepares for recovery of domestic, leisure travel. With Trademark Collection, hoteliers gain access to Wyndham's 83 million Wyndham Rewards loyalty members and the company's global distribution network without having to sacrifice their properties' own unique branding and identities. As a leader in economy and midscale lodging, Wyndham is uniquely positioned to champion hoteliers in these segments, helping them compete in an ever-changing distribution environment with brand-backed support. With over 15,000 independent economy and midscale hotels in the U.S., converting independent hotels to Wyndham brands remains an important source of consistent rooms. Wyndham has a proven track record of growing net rooms during lodging cycle downturns, fueled by the strong value proposition across its portfolio of well-known brands. In the first quarter, Wyndham's conversion pipeline increased 8% globally year-over-year. 
The success of its owner base is critical to Wyndham's business, and the Company is taking an owner-first approach to endurance and recovery in the wake of COVID-19 crisis. Wyndham is assisting owners by suspending certain fees, providing payment relief and deferring property improvement plans for nonessential brand standards in an effort to reduce operating costs in the near term while the industry recovers. The Company also took efforts to secure government assistance for franchisees, partnering with industry organizations to advocate on their behalf while guiding them through available relief, like the CARES act.
To support its franchisees as travel picks up again, Wyndham previously announced a long-term, multi-faceted initiative in the U.S. to build confidence among guests. The initiative, dubbed "Count on UsSM" will immediately focus on further elevating health and safety protocols at Wyndham hotels in the wake of COVID-19, shoring up critical supply chains and introducing new standards, training and guidelines grounded in guidance from the U.S. Centers for Disease Control and Prevention.
Wyndham has also expanded its relationship with industry leader Ecolab on requiring consistent use of Ecolab's EPA-approved disinfectants in guestrooms and public spaces nationwide.

The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel for a new construction project ranges from $8,087,199 to $12,854,531.
The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel if you already own a facility ranges from $198,558 to $4,409,581. Land acquisition costs are not included in these ranges. The above amounts include a range of $43,400 to $74,725 that must be paid to the Franchisor or its affiliate(s).