Max Muscle vs Fleet Feet Sports Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Max Muscle vs Fleet Feet Sports including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Max Muscle Franchise
Fleet Feet Sports Franchise
Investment $155,000 - $285,000 $180,000 - $338,000
Franchise Fee $75,000 $38,000
Royalty Fee 3% 4%
Advertising Fee - 0.25%
Year Founded 1988 1976
Year Franchised 2001 1976
Term Of Agreement 5 years 20 years
Term Of Agreement 5 years 20 years
Renewal Fee $1.5K -


Business Experience Requirements

 
Max Muscle Franchise
Fleet Feet Sports Franchise
Experience
  • General business experience
  • Marketing skills
  • -

    Financing Options

     
    Max Muscle Franchise
    Fleet Feet Sports Franchise
      In-House/3rd Party In-House/3rd Party
    Franchise Fees No/Yes No/No
    Start-up Costs No/Yes No/No
    Equipment No/Yes No/No
    Inventory No/Yes No/No
    Receivables No/Yes No/No
    Payroll No/Yes No/No

    Training & Support

     
    Max Muscle Franchise
    Fleet Feet Sports Franchise
    Training - On-The-Job Training: 45-101 hours Classroom Training: 45-70 hours Additional Training: Existing stores
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, National media, Regional advertising Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations 15% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2 - 5

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    8% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 5

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)


    Expansion Plans

     
    Max Muscle Franchise
    Fleet Feet Sports Franchise
    US Expansion Yes Yes
    Canada Expansion No No
    International Expansion No No

    Start-Up Costs and Fees Mobile

    Investment
    Max Muscle Franchise
    $155,000 - $285,000
    Fleet Feet Sports Franchise
    $180,000 - $338,000
    Franchise Fee
    Max Muscle Franchise
    $75,000
    Fleet Feet Sports Franchise
    $38,000
    Royalty Fee
    Max Muscle Franchise
    3%
    Fleet Feet Sports Franchise
    4%
    Advertising Fee
    Max Muscle Franchise
    -
    Fleet Feet Sports Franchise
    0.25%
    Year Founded
    Max Muscle Franchise
    1988
    Fleet Feet Sports Franchise
    1976
    Year Franchised
    Max Muscle Franchise
    2001
    Fleet Feet Sports Franchise
    1976
    Term Of Agreement
    Max Muscle Franchise
    5 years
    Fleet Feet Sports Franchise
    20 years
    Renewal Fee
    Max Muscle Franchise
    $1.5K
    Fleet Feet Sports Franchise
    -


    Business Experience Requirements

    Experience
    Max Muscle Franchise

  • General business experience
  • Marketing skills
  • Fleet Feet Sports Franchise
    -

    Financing Options

      In-House/3rd Party
    Franchise Fees
    Max Muscle Franchise
    No/Yes
    Fleet Feet Sports Franchise
    No/No
    Start-up Costs
    Max Muscle Franchise
    No/Yes
    Fleet Feet Sports Franchise
    No/No
    Equipment
    Max Muscle Franchise
    No/Yes
    Fleet Feet Sports Franchise
    No/No
    Inventory
    Max Muscle Franchise
    No/Yes
    Fleet Feet Sports Franchise
    No/No
    Receivables
    Max Muscle Franchise
    No/Yes
    Fleet Feet Sports Franchise
    No/No
    Payroll
    Max Muscle Franchise
    No/Yes
    Fleet Feet Sports Franchise
    No/No

    Training & Support

    Training
    Max Muscle Franchise
    -
    Fleet Feet Sports Franchise
    On-The-Job Training: 45-101 hours Classroom Training: 45-70 hours Additional Training: Existing stores
    Support
    Max Muscle Franchise
    Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives
    Fleet Feet Sports Franchise
    Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing
    Max Muscle Franchise
    Co-op advertising, Ad slicks, National media, Regional advertising
    Fleet Feet Sports Franchise
    Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations
    Max Muscle Franchise
    15% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2 - 5

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    Fleet Feet Sports Franchise
    8% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 5

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)


    Expansion Plans

    US Expansion
    Max Muscle Franchise
    Yes
    Fleet Feet Sports Franchise
    Yes
    Canada Expansion
    Max Muscle Franchise
    No
    Fleet Feet Sports Franchise
    No
    International Expansion
    Max Muscle Franchise
    No
    Fleet Feet Sports Franchise
    No

    Company Overviews

    About Max Muscle

    Joe Wells founded Max Muscle in 1991. Joe's success stems from his college degree in business and marketing combined with his long-standing passion for weight training and nutrition. After being introduced to amino acids for muscle recovery by the late Lyle Alzado, Joe's teammate on the L.A. Raiders, Joe was inspired to formulate one of the first low molecular amino acid formulas for athletes. His formula quickly became the #1 selling sports nutrition amino acid in the country. Today, Joe stands at the helm of the rapidly growing Max Muscle empire, a leader in the production of high quality sports nutrition products and the country's fastest growing sport nutrition retail chain. JOE WELLS AND SEAN GREENE - ENTREPRENEUR OF THE YEAR, 1998 as VOTED BY THE ACADEMY OF BODYBUILDING FITNESS AND SPORTS FOR THE CONTRIBUTIONS THEY HAVE MADE IN THE FITNESS INDUSTRY Sean Greene joined forces with Joe Wells as President of Max Muscle in 1994. Sean earned his bachelor's degree in exercise physiology with an emphasis in human nutrition and a minor in business management from the University of Florida. Also fueled by a passion for fitness and nutrition, Sean won numerous amateur bodybuilding titles and assisted top professors in exercise testing and cutting-edge research in exercise performance. Sean has also developed and implemented corporate wellness programs for many of San Diego's largest companies, including General Dynamics, and has trained with many top professional bodybuilders and athletes. A leader in the sports nutrition industry since 1991, Max Muscle produces and distributes its own line of popular high-quality sports nutrition supplements as well as a complete line of workout and casual wear for today's active consumer. Max Muscle products are marketed through the company's national network of stores, as well as through a broader distribution base world-wide. The Max Muscle brand has earned a reputation for producing and selling superior and reliable quality products within the sports nutrition industry.

    About Fleet Feet Sports

    Fleet Feet Sports offers you the opportunity to combine your passion for running and health with your determination to work for yourself. If you believe in yourself and want to help others become more healthy and active, this may be the next chapter in your life. We provide a proven business model with support from an experienced team of small business experts and retail leaders. Owning your own store can be fulfilling but can also be challenging. At Fleet Feet, Incorporated we promise that we will guide you through this journey. You will have access to Fleet Feet, Incorporated's experienced staff, a large pool of fellow franchisees who have been through all stages of the process, and access to our proprietary "best practices" that have been established by the Fleet Feet Sports network.