Max Muscle vs Play It Again Sports Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Max Muscle vs Play It Again Sports including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Max Muscle Franchise
Play It Again Sports Franchise
Investment $114,600 - $281,300$282,900 - $393,900
Franchise Fee $75,000$25,000
Royalty Fee 3%5%
Advertising Fee -1K/yr
Year Founded 19881983
Year Franchised 20011988
Term Of Agreement 5 years10 years
Term Of Agreement 5 years10 years
Renewal Fee $1.5K$5000


Business Experience Requirements
 
Max Muscle Franchise
Play It Again Sports Franchise
Experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Max Muscle Franchise
    Play It Again Sports Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Max Muscle Franchise
    Play It Again Sports Franchise
    Training - On-The-Job Training: 22 hours Classroom Training: 56 hours
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperativesPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingAd Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations 15% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2 - 5

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    		Number of Employees Required to Run: 3 - 5

    Expansion Plans
     
    Max Muscle Franchise
    Play It Again Sports Franchise
    US Expansion YesYes
    Canada Expansion NoYes
    International Expansion NoNo

    Company Overviews

    About Max Muscle

    Joe Wells founded Max Muscle in 1991. Joe's success stems from his college degree in business and marketing combined with his long-standing passion for weight training and nutrition. After being introduced to amino acids for muscle recovery by the late Lyle Alzado, Joe's teammate on the L.A. Raiders, Joe was inspired to formulate one of the first low molecular amino acid formulas for athletes. His formula quickly became the #1 selling sports nutrition amino acid in the country. Today, Joe stands at the helm of the rapidly growing
    Max Muscle empire, a leader in the production of high quality sports nutrition products and the country's fastest growing sport nutrition retail chain. JOE WELLS AND SEAN GREENE - ENTREPRENEUR OF THE YEAR, 1998 as VOTED BY THE ACADEMY OF BODYBUILDING FITNESS AND SPORTS FOR THE CONTRIBUTIONS THEY HAVE MADE IN THE FITNESS INDUSTRY Sean Greene joined forces with Joe Wells as President of Max Muscle in 1994. Sean earned his bachelor's degree in exercise physiology with an emphasis in human nutrition and a minor in business management from the University of Florida. Also fueled by a passion for fitness and nutrition, Sean won numerous amateur bodybuilding titles and assisted top professors in exercise testing and cutting-edge research in exercise performance. Sean has also developed and implemented corporate wellness programs for many of San Diego's largest companies, including General Dynamics, and has trained with many top professional bodybuilders and athletes. A leader in the sports nutrition industry since 1991, Max Muscle produces and distributes its own line of popular high-quality sports nutrition supplements as well as a complete line of workout and casual wear for today's active consumer.
    Max Muscle products are marketed through the company's national network of stores, as well as through a broader distribution base world-wide. The Max Muscle brand has earned a reputation for producing and selling superior and reliable quality products within the sports nutrition industry.

    About Play It Again Sports

    Founded in 1983, Play It Again Sports buys and sells new and used sporting goods. Stores carry items like golf clubs and bags, baseball bats and gloves, in-line and ice skates, and fitness equipment.

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    #269 in Franchise 500 for 2020.