Max Muscle vs Soccer Post Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Max Muscle vs Soccer Post including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Max Muscle Franchise
Soccer Post Franchise
Investment $114,600 - $281,300$190,000 - $250,000
Franchise Fee $75,000$29,500
Royalty Fee 3%5%
Advertising Fee --
Year Founded 19881978
Year Franchised 20011991
Term Of Agreement 5 years10 years +10
Term Of Agreement 5 years10 years +10
Renewal Fee $1.5K-


Business Experience Requirements
 
Max Muscle Franchise
Soccer Post Franchise
Experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Max Muscle Franchise
    Soccer Post Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Max Muscle Franchise
    Soccer Post Franchise
    Training -Plus Store, Voorhees, NJ 2 Weeks
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperativesField Operation Evaluation

    Field Training

    Initial Store Opening

    Inventory Control

    Franchisee Newsletter

    Regional or National Meetings: At Additional Cost

    800 Telephone Hotline
    Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
    Operations 15% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2 - 5

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Max Muscle Franchise
    Soccer Post Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Max Muscle

    Joe Wells founded Max Muscle in 1991. Joe's success stems from his college degree in business and marketing combined with his long-standing passion for weight training and nutrition. After being introduced to amino acids for muscle recovery by the late Lyle Alzado, Joe's teammate on the L.A. Raiders, Joe was inspired to formulate one of the first low molecular amino acid formulas for athletes. His formula quickly became the #1 selling sports nutrition amino acid in the country. Today, Joe stands at the helm of the rapidly growing
    Max Muscle empire, a leader in the production of high quality sports nutrition products and the country's fastest growing sport nutrition retail chain. JOE WELLS AND SEAN GREENE - ENTREPRENEUR OF THE YEAR, 1998 as VOTED BY THE ACADEMY OF BODYBUILDING FITNESS AND SPORTS FOR THE CONTRIBUTIONS THEY HAVE MADE IN THE FITNESS INDUSTRY Sean Greene joined forces with Joe Wells as President of Max Muscle in 1994. Sean earned his bachelor's degree in exercise physiology with an emphasis in human nutrition and a minor in business management from the University of Florida. Also fueled by a passion for fitness and nutrition, Sean won numerous amateur bodybuilding titles and assisted top professors in exercise testing and cutting-edge research in exercise performance. Sean has also developed and implemented corporate wellness programs for many of San Diego's largest companies, including General Dynamics, and has trained with many top professional bodybuilders and athletes. A leader in the sports nutrition industry since 1991, Max Muscle produces and distributes its own line of popular high-quality sports nutrition supplements as well as a complete line of workout and casual wear for today's active consumer.
    Max Muscle products are marketed through the company's national network of stores, as well as through a broader distribution base world-wide. The Max Muscle brand has earned a reputation for producing and selling superior and reliable quality products within the sports nutrition industry.

    About Soccer Post

    Join the country's largest chain of soccer retail stores + Currently there are Soccer Post stores in ten states, from New Hampshire to California + Soccer Post is the largest chain of franchised soccer specialty retail stores + Soccer Post has been in business since 1991 Initial Benefits To Owning A Soccer Post Franchise * Analyze whether a soccer post franchise is for you * Provide you with a complete capitalization requirements outline * Assist with site selection using demographic studies and vendor suggestions * Assist in negotiating lease * Consultation and assistance with design of store build out * Extensive pre-opening training program * Advise and assist on all pre-opening responsibilities * Determine opening inventory mix * ASSURE ADEQUATE INITIAL INVENTORY to begin successful operation day one * Introduction to major vendors * Exclusive use in your market of a brand name with retail and online recognition Long Term Benefits * Ongoing training * Team and tournament sales consultation * Product review and buying recommendations * Access to "hot" products in sufficient quantities * Preferred treatment by suppliers * Supplier intervention when required * Private label merchandise and apparel * Advertising support including group buying and agency creativity * Grass roots marketing and promotion * Extensive operations manual * Access to Soccer Post corp.'s $1,000,000++ inventory * Swapping/sharing of products with a chain of over thirty stores * Ongoing support from the Soccer Post corporate staff * Involved with a company and people who are interested in your success - someone who has been down the road before