Max Muscle vs Sports Traders Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Max Muscle vs Sports Traders including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Max Muscle Franchise
Sports Traders Franchise
Investment $114,600 - $281,300$250,000
Franchise Fee $75,000$25,000
Royalty Fee 3%$100/month
Advertising Fee --
Year Founded 19881983
Year Franchised 20011987
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee $1.5K-


Business Experience Requirements

 
Max Muscle Franchise
Sports Traders Franchise
Experience
  • General business experience
  • Marketing skills
  • -

    Financing Options

     
    Max Muscle Franchise
    Sports Traders Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support

     
    Max Muscle Franchise
    Sports Traders Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperativesCentral Data Processing

    Central Purchasing

    Field Operation Evaluation

    Field Training

    Initial Store Opening

    Inventory Control

    Franchisee Newsletter

    Regional or National Meetings

    800 Telephone Hotline

    Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
    Operations 15% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2 - 5

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    Average Number of Employees: 1 Full-time, 1 Part-time

    Passive Ownership: Allowed, But Discouraged


    Expansion Plans

     
    Max Muscle Franchise
    Sports Traders Franchise
    US Expansion Yes-
    Canada Expansion NoYes
    International Expansion No-

    Company Overviews

    About Max Muscle

    Joe Wells founded Max Muscle in 1991. Joe's success stems from his college degree in business and marketing combined with his long-standing passion for weight training and nutrition. After being introduced to amino acids for muscle recovery by the late Lyle Alzado, Joe's teammate on the L.A. Raiders, Joe was inspired to formulate one of the first low molecular amino acid formulas for athletes. His formula quickly became the #1 selling sports nutrition amino acid in the country. Today, Joe stands at the helm of the rapidly growing
    Max Muscle empire, a leader in the production of high quality sports nutrition products and the country's fastest growing sport nutrition retail chain. JOE WELLS AND SEAN GREENE - ENTREPRENEUR OF THE YEAR, 1998 as VOTED BY THE ACADEMY OF BODYBUILDING FITNESS AND SPORTS FOR THE CONTRIBUTIONS THEY HAVE MADE IN THE FITNESS INDUSTRY Sean Greene joined forces with Joe Wells as President of Max Muscle in 1994. Sean earned his bachelor's degree in exercise physiology with an emphasis in human nutrition and a minor in business management from the University of Florida. Also fueled by a passion for fitness and nutrition, Sean won numerous amateur bodybuilding titles and assisted top professors in exercise testing and cutting-edge research in exercise performance. Sean has also developed and implemented corporate wellness programs for many of San Diego's largest companies, including General Dynamics, and has trained with many top professional bodybuilders and athletes. A leader in the sports nutrition industry since 1991, Max Muscle produces and distributes its own line of popular high-quality sports nutrition supplements as well as a complete line of workout and casual wear for today's active consumer.
    Max Muscle products are marketed through the company's national network of stores, as well as through a broader distribution base world-wide. The Max Muscle brand has earned a reputation for producing and selling superior and reliable quality products within the sports nutrition industry.

    About Sports Traders

    Unique new and used retail concepts. For all sports equipment. We are a coaching franchise, not a controlling franchise, Allowing owners to run an independent store with group buying power and support.