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Updated RecentlyDent Doctor vs Maaco Auto Painting & Bodyworks Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Dent Doctor vs Maaco Auto Painting & Bodyworks including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $62,250 - $163,600 | $297,313 - $587,860 |
| Franchise Fee | $13,900 - $23,900 | $40,000 |
| Royalty Fee | 6% | 9% |
| Advertising Fee | - | $1K/wk. |
| Year Founded | 1986 | 1972 |
| Year Franchised | 1990 | 1972 |
| Term Of Agreement | 10 years | 15 years |
| Term Of Agreement | 10 years | 15 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/Yes |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | No/Yes | No/Yes |
| Inventory | No/Yes | No/Yes |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | 4 weeks of hands-on training is provided to new franchise owners at our Corporate Headquarters, located in Charlotte, NC. Franchisees will receive instruction on sales, management, production and customer service procedures during this time. Upon opening, three weeks of on-the-job training will be provided by your regional trainer. The support team will also assistance with hiring and training new employees. Your local fleet director will provide assistance in developing local trade and fleet accounts. Six to 12 months of new MAACO center development oversight and ongoing training and development will be continuously provided. You will also have access to over 2,000 hours of online training support. On an ongoing basis, the Maaco franchise system provides the benefits of an all-encompassing business system that helps manage KPI's, inventory, and payroll. On-The-Job Training: 12 hours Classroom Training: 64 hours Additional Training: Continual support |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
| Operations |
5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) |
Number of employees needed to run franchised unit: 7 - 8
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Dent Doctor
Thomas Harris founded Dent Doctor in Little Rock, Arkansas, in 1986. This mobile and shop-based franchise provides paint-free dent repair to consumers, fleet companies and body shops.
Dent Doctor, which began franchising in 1990, reported repairing over 350,000 vehicles in its first 14 years in business.
Using tools and training exclusive to Dent Doctor, the backside of each dent is accessed and pressure is gently applied, removing the dent without harming the original finish. No dry ice, heat or suction is used. The dent will not "pop" back in later, and is a permanent repair.
About Maaco Auto Painting & Bodyworks
Veteran Incentives Reduced royalty fee for first six months
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