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Below is an in-depth analysis and side-by-side comparison of Laund-UR-Mutt vs EarthWise Pets including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $150,000 | $233,000 - $568,000 |
Franchise Fee | $25,000 | $39,500 |
Royalty Fee | 5%/mo. | 6% |
Advertising Fee | - | 1% |
Year Founded | 1992 | 2005 |
Year Franchised | 1994 | 2008 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 50% of originial franchise fee | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | Yes/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | Ongoing training available | On-The-Job Training: 40 hours Classroom Training: 80 hours Additional Training: Ongoing |
Support | Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 5
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
The very first thing you should understand about EarthWise Pet and its family of brands: We don’t sell pets. We never did.
We are a coalition of locally-owned and operated pet nutrition stores and pet wellness spas striving to accomplish a unified mission to better the lives of our furry family members. Our first family owned store was opened in 1977 in Westminster, California and Huntington Beach, California.
Now, with over 150 locations and 40 years of experience, we have
developed a service that provides a truly unique pet store experience.