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Updated RecentlyShapeXpress vs Club Pilates Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of ShapeXpress vs Club Pilates including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $89,500 - $152,000 | $178,000 - $365,200 |
| Franchise Fee | $20,000 | $60,000 |
| Royalty Fee | Varies | 7% |
| Advertising Fee | - | 2% |
| Year Founded | 2002 | 2007 |
| Year Franchised | 2003 | 2012 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $2.5K | - |
Business Experience Requirements |
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| Experience | At Club Pilates, we're looking for franchise owners who are outgoing, results oriented, eager to learn the Pilates industry and have sales, marketing and/or management experience. A person who can build strong relationships, lead a team, and is committed to building the brand and driven to success. You'll need a minimum of $80k in liquid capital, and be ready to DO PILATES. DO LIFE! | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | Ongoing | You’ll attend a 3-day training course at our corporate headquarters in Costa Mesa, California along with an annual Franchise Convention and ongoing weekly support. Ongoing web-based and in person training. Private class training, instructor training and general manager training. On-The-Job Training: 2 hours Classroom Training: 44 hours Additional Training: Instructor training |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Pre-Opening Support Real Estate: Our dedicated staff will help you in the site selection and lease negotiation to find the ideal site for your Club Pilates Franchise. Finance: Our Finance team will provide assistance in loan processing through the SBA and preferred financiers. Site Build Support: You’ll be walked through the entire build out process from corporate approved layout and general construction to interior design and on-site security & technology. Sales: Get introduced to our sales process, retail range and POS system to drive sales from the start. Marketing: The minute you sign your lease agreement, the marketing of your location begins, with personalized support to set up social media, marketing materials and all means of generating website traffic and memberships. Recruitment: Receive assistance hiring the most qualified instructors, general managers and sales associates. To compliment this, our Certified Club Pilates Teacher Training Program ensures a seamless on boarding process for Pilates instructors new to our unique Pilates method. Comprehensive Training: You’ll attend a 3-day training course at our corporate headquarters in Costa Mesa, California along with an annual Franchise Convention and ongoing weekly support. Ongoing Personalized Support Ongoing web-based and in person training Sales, marketing & operations tools and resources accessible online 24 hours and the ability to communicate with and learn from other franchisees. Branding and marketing support with monthly materials developed for your studio. Monthly marketing updates and performance reporting. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
Franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 3 - 4
Absentee ownership of franchise is allowed. (35% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 4 - 8 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About ShapeXpress
NO LONGER FRANCHISING
Proven results for members AND franchisees!
Join our success in the $14.8 billion fitness industry! ShapeXpress for Women is setting the standard for women's only fitness franchise opportunities.
"Amazing support from the corporate office." That's what our franchisees are saying about ShapeXpress. Support in every area of starting and operating your club: finding a location, negotiating a lease, decor & build-out, financing, marketing, membership sales, daily operations, billing, member tracking, hiring and more. Each franchisee is assigned a Franchise Support Executive to personally assist with setting goals and addressing concerns. Weekly conference calls keep our franchisees in communication with our corporate office and each other.
Among U.S. franchises, 65% consist of fewer than 100 stores and 49% have under 50 locations. Compare this to ShapeXpress, which in its first 3 years of offering, has sold over 300 franchises!
About Club Pilates
!["Club]("https://www.clubpilates.com/hubfs/clubpilates.com/svg/logo.svg"){kind=logo}
!["Entrepreneur]("https://d3fg11dgb68kbp.cloudfront.net/assets/photos/franchise-badge-22686037fc120ba1bd59c2c9fd6e0fbf.png"){kind=icon}