ShapeXpress vs Moms on the Run Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of ShapeXpress vs Moms on the Run including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
ShapeXpress Franchise
Moms on the Run Franchise
Investment $89,500 - $152,000$6,170 - $13,505
Franchise Fee $20,000$4,950
Royalty Fee Varies$215+/mo.
Advertising Fee -$25+/mo.
Year Founded 20022011
Year Franchised 20032012
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee $2.5K-


Business Experience Requirements
 
ShapeXpress Franchise
Moms on the Run Franchise
Experience
  • Marketing skills
  • Sales skills, previous employee supervision skills
    		• -

    Financing Options
     
    ShapeXpress Franchise
    Moms on the Run Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/Yes-/-

    Training & Support
     
    ShapeXpress Franchise
    Moms on the Run Franchise
    Training OngoingClassroom Training: 6 hours
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations Ongoing Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, Regional advertising Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations Franchisees required to buy multiple units/master licenses

    Number of employees needed to run franchised unit: 3 - 4

    Absentee ownership of franchise is allowed. (35% of current franchisees are owner/operators)

    		 Number of Employees Required to Run: 1

    Expansion Plans
     
    ShapeXpress Franchise
    Moms on the Run Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About ShapeXpress

    NO LONGER FRANCHISING

    Proven results for members AND franchisees! Join our success in the $14.8 billion fitness industry! ShapeXpress for Women is setting the standard for women's only fitness franchise opportunities. "Amazing support from the corporate office." That's what our franchisees are saying about ShapeXpress. Support in every area of starting and operating your club: finding a location, negotiating a lease, decor & build-out, financing, marketing, membership sales, daily operations, billing, member tracking, hiring and more. Each franchisee is assigned a Franchise Support Executive to personally assist with setting goals and addressing concerns. Weekly conference calls keep our franchisees in communication with our corporate office and each other. Among U.S. franchises, 65% consist of fewer than 100 stores and 49% have under 50 locations. Compare this to ShapeXpress, which in its first 3 years of offering, has sold over 300 franchises!

    About Moms on the Run

    "Moms
    Fitness, Fun & Friendship for busy women!
    We are a nationally franchised running company with 50+ U.S. locations.
    At Moms on the Run we bring Fitness, Fun & Friendship to busy moms!
    Our cardiovascular interval programs offer structure and accountability along with strength training, stretching and education to provide a comprehensive training program for women to improve their running speed and endurance, or learn to run their first 5k. We welcome ALL women, all ages, all fitness levels. With a dedicated coach and team community, you'll find the support you need to get results. Franchise opportunities available.

    Veteran Incentives  10% off franchise fee