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Updated RecentlyCalifornia Closet Company vs HomeStory Doors and More Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of California Closet Company vs HomeStory Doors and More including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $127,500 - $377,000 | $157,250 - $298,500 |
| Franchise Fee | $40,000 | $20,000 - $40,000 |
| Royalty Fee | 6% | varies |
| Advertising Fee | - | varies |
| Year Founded | 1978 | 2011 |
| Year Franchised | 1982 | 2011 |
| Term Of Agreement | 10 years | 5 years |
| Term Of Agreement | 10 years | 5 years |
| Renewal Fee | 50% of franchise fee | - |
Business Experience Requirements |
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| Experience | Business Experience: · General business experience · Sales skills · Home improvement experience not required | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/No |
| Start-up Costs | No/No | No/No |
| Equipment | No/No | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | On-site operational instruction Training for designer, installation, and production staff Proprietary technology for sales, design, and operational systems management | - |
| Support | Media planning Local and national advertising collateral Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations | Newsletter, Meetings, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op advertising, National media, Regional advertising | Co-op advertising, Regional advertising |
| Operations |
Number of employees needed to run franchised unit: 8 - 10
Absentee ownership of franchise is NOT allowed. | 15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1-4 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About California Closet Company
Customized storage has grown from a small business into a major industry. Leading
the field is California Closets, the franchise company that pioneered custom storage
solutions in 1978. California Closets is the most well-known brand in the industry.
The Industry Pioneer and Brand Leader
Join the Company that pioneered the custom storage solutions industry. For over 40
years, California Closets has delighted its customers - by listening to their needs and
creating individually designed solutions that work specifically for their lifestyles and
home. Today, California Closets is the largest custom storage franchised system in
the world, with over 100 franchises worldwide; it is the most recognized brand in its
category.
A California Closets franchise offers expert services in creating innovative home
design solutions; ranging from its signature custom designed closets, home offices,
entertainment rooms, utility rooms, garages and much more.
We see home as more than a place. We see it as comfort and refuge, space for connection and celebration. Everything we do is designed to enhance home and help you enjoy the
time you spend there.
30 years ago, we innovated a new industry - custom designed and installed storage.
Today we're proud to be recognized as the leaders in the industry we first created all
those years ago. Along the way we've continued to innovate, always striving to provide
customers with stylish, smart and sustainable solutions for every home.
About HomeStory Doors and More
With HomeStory, the Opportunity is Easy to See The first company of its kind in an underserved market niche Proprietary technology creates incredible efficiency and a barrier for competitors Powerful marketing and sales system backed by over 15 years of experience HomeStory transforms and updates homes faster, easier, and more affordably than any other home improvement project. This is accomplished by replacing all of the worn, outdated doors in a home with beautiful designer doors and hardware. HomeStory offers tremendous value, made possible by award-winning technology, a nationwide supplier network, and a marketing system that engages homeowners and creates demand. Learn How HomeStory's Proprietary Technology Unlocks the Door Replacement Market Why Door Replacement? Simply put: A substantial unmet need. Like most items in a home, doors wear out, become outdated and need to be replaced. Yet, few homeowners have been offered an affordable, convenient and mess-free option for updating their doors. As a result, most homes still have their old doors, making this a large, untapped market with little competition. What a Difference! Homeowners repeatedly tell us how surprised and delighted they are with the dramatic improvement our custom doors and hardware make throughout their homes. With HomeStory, you're able to consistently exceed customer expectations, making them invaluable advocates for your service.