Captain D's Seafood vs Coconut's Fish Cafe Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Captain D's Seafood vs Coconut's Fish Cafe including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Captain D's Seafood Franchise
Coconut's Fish Cafe Franchise
Investment $1,005,600 - $1,223,600$412,750 - $808,750
Franchise Fee $35,000$60,000
Royalty Fee 4.5%7%
Advertising Fee 1.1%1%
Year Founded 19692009
Year Franchised 19692013
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee Varies-


Business Experience Requirements
 
Captain D's Seafood Franchise
Coconut's Fish Cafe Franchise
Experience
  • Industry experience
  • General business experience
    		• -

    Financing Options
     
    Captain D's Seafood Franchise
    Coconut's Fish Cafe Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Captain D's Seafood Franchise
    Coconut's Fish Cafe Franchise
    Training On-The-Job Training: 219 hours Classroom Training: 21 hours Additional Training: Onsite store opening Additional Training: At existing franchise store
    Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Grand Opening Online Support Field Operations
    Marketing Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
    Operations

    Number of employees needed to run franchised unit: 25

    Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

    		Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

    Expansion Plans
     
    Captain D's Seafood Franchise
    Coconut's Fish Cafe Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Captain D's Seafood

    The first Captain D's opened in Donelson, TN in 1969. It was then called Mr. D's. And the big idea behind it was to serve high quality, quick-service seafood. Over 30 years later this big idea, now Captain D's, has grown to almost 600 restaurants in 23 states. Our menu offers a wide variety of fried, baked and broiled fish and shrimp dishes, seafood-stuffed crab shells, chicken and a variety of side items including corn, baked potato, cole slaw, tossed salads, hushpuppies and desserts, among others. We also offer a variety of seasonal seafood favorites. For a fresh business opportunity that provides industry-leading AUV growth, look no further than Captain D's. Since opening our doors in 1969, we've never stopped innovating and it has paid off. Today, with more than 520 restaurants nationwide and internationally, we're proud to be America's favorite quick service destination for seafood. Never satisfied with success alone, our team of product innovators and culinary experts continually look for opportunities to propel our growth. Our innovations, from rolling out new restaurant designs to offering delicious fire-grilled menu items, help us stand above the rest. We've found the perfect recipe for success through our heritage, hospitality, and commitment to excellence, and we're looking for new franchise professionals to share in Captain D's growth.

    The total investment necessary to begin operation of a Captain D’s franchise ranges from $1,005,600 to $1,223,600 for the current Captain D’s prototype restaurant. That includes an initial franchise fee that you must pay to the franchisor in the amount of $35,000. You must pay one-half of the initial franchise fee for each Captain D’s restaurant you plan to develop as a non-refundable development fee when you sign a development agreement with the franchisor. The development agreements require the development of at least one restaurant.
    Veteran Incentives    50% off first-unit franchise fee; royalty fee reduced for first year

    "Top   "Entrepreneur
    #35 in Gator's Top franchises.
    #140 in Franchise 500 for 2020.
    #329 in Franchise 500 for 2021.





    About Coconut's Fish Cafe

    Michael Phillips, a successful entrepreneur several times over in the restaurant industry, founded Coconut's Fish Cafe (Coconut's) in 2009 in Kihei, Hawaii on the island of Maui. Retired in Hawaii yet seeking a restaurant offering fresh foods and outstanding service, Phillips started Coconut's to enjoy great-tasting meals with his neighbors in Kihei. Today, Coconut's is revolutionizing the fast casual restaurant sector with its fresh, healthy and affordable menu options, featuring wild-caught fish and a wide selection of fresh, authentic Hawaiian ingredients. Currently with its flagship in Hawaii and corporate headquarters in Nevada, the restaurant concept is expanding across the country through a focused franchising initiative.