The Firkin Group of Pubs vs The Wine Loft Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Firkin Group of Pubs vs The Wine Loft including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
The Firkin Group of Pubs Franchise
The Wine Loft Franchise
Investment $297,900 - $1,000,000$75,000 - And Up
Franchise Fee $30,000$55,000
Royalty Fee 5%4%
Advertising Fee -1%
Year Founded 19872003
Year Franchised 19872006
Term Of Agreement 10-20 years-
Term Of Agreement 10-20 years-
Renewal Fee --


Business Experience Requirements
 
The Firkin Group of Pubs Franchise
The Wine Loft Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    The Firkin Group of Pubs Franchise
    The Wine Loft Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/No-/-

    Training & Support
     
    The Firkin Group of Pubs Franchise
    The Wine Loft Franchise
    Training Our Firkin training helps franchisees learn about running a successful and most importantly, profitable business. Every franchisee is required to complete an intense, mandatory training session over the course of 4 weeks that encompasses every aspect of the Firkin business. From day one, franchisees also have access to highly coveted, one of a kind, training materials including: * F.U. Firkin University in-house * F.U. Firkin University online * Firkin Autopilot �" franchisee intranetTwo weeks of training is to be conducted in one of our training stores and Two weeks of training will be conducted at your location by our Certified Trainer

    Comprehensive four step Training Program provides Franchisees’ Service staff to receive an on-line certification. The University Program also has several Advanced Training Portals for the Franchisees to challenge its staff to further develop wine knowledge
    Support Meetings, Purchasing cooperatives-
    Marketing --
    Operations Franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.

    		-

    Expansion Plans
     
    The Firkin Group of Pubs Franchise
    The Wine Loft Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About The Firkin Group of Pubs

    THE FIRKIN CONCEPTThe Firkin Group of Pubs is the largest & most dominant chain of traditional English pubs in North America. Firkin thirsty? It's the perfect place to enjoy a pint or two with great food and great friends. Firkin Hungry? Our welcoming atmosphere and sparkling personality mixed with your local flavor creates a neighbourhood hangout everyone can agree on. DEVELOPMENT We've had 48 Firkin Pubs open throughout North America, and more than 180 more pubs in development. Our Firkin's are everywhere from business and power centers to urban areas and university districts. Every pub is a little different. One's just right for you. Modeled after a traditional English pub, each Firkin is unique to its neighborhood, and carries a name of a familiar mascot paired with the Firkin, such as 'The Firkin & Fox', or the 'Firkin & Hound'. The Firkin brand is cheeky and irreverent and appeals to a broad base of consumers! For over 20 years, Firkin Pub's founders, franchisees, and followers have been creating the authentic English Pub Experience.
    FRANCHISING PROGRAMFirkin seeks ambitious area developers and entrepreneurs who, in the end, dream of building and operating a "company of pubs". The Firkin Group of Pubs offers two franchising programs: * Multi-Unit Franchisee: Build and manage a multi-unit restaurant company * Area Development Agent (Master Franchise) If you have ever thought about owning a "company of pubs," please call us at 1.877.Firkin.4 (1.877.347.5464)

    About The Wine Loft

    The Wine Loft's chic modern decor and relaxing ambiance promote memorable experiences that turn customers into life-long partners. The first Wine Loft opened in New Orleans in March of 2003. In an effort to share its success, Doyle International decided to allow others to enjoy ownership opportunities of the brand. In 2006, the first Wine Loft franchise opened with incredible success. By early 2012, we expect to have 15 franchises and 7 corporate-owned locations across the country. Our goal was to create a relaxing atmosphere where people could get together and enjoy a great food and wine experience. To that effect, we combined wine, spirits, beer and sophisticated cuisine with efficient, friendly service. This thoughtful combination would ideally facilitate positive and memorable social interactions between our guests, making them long to return. TARGET MARKET Our target market and most loyal demographic segment consists of females aged 25-50 years. The Wine Loft enjoys great synergy with upscale restaurants, spas, salons, and women’s retailers and boutiques; it is also a popular destination for private and corporate events. FLEXIBILITY Our concept has the flexibility to afford each site the ability to develop its own unique design footprint. DESIRABLE LOCATIONS The following features have proven to be our best achievers: * Historic building with "loft" architectural features, exposed brick, high ceilings, wooden posts/beams * Street level of residential, hotel and office properties * End cap or pad site locations of high-end strip centers * Centers with unique architectural features * Lifestyle centers * Traditional neighborhood developments SIZE * 2,500 to 4,000 square feet. * Must have minimum 18-foot ceilings (desired height for mezzanine). * Adjacent outdoor patio area(s) totaling no less than 1,000 square feet