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Updated RecentlyWeichert Real Estate vs Coldwell Banker Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Weichert Real Estate vs Coldwell Banker including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $62,500 - $324,700 | $23,500 - $70,100 |
| Franchise Fee | $25,000 | $13,000 - $25,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 2% | 2% |
| Year Founded | 1969 | 1906 |
| Year Franchised | 2000 | 1982 |
| Term Of Agreement | 7 years | 10 years |
| Term Of Agreement | 7 years | 10 years |
| Renewal Fee | $1K | Varies |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | Yes/Yes |
| Start-up Costs | No/No | No/No |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | Classroom Training: 28.25 hours Additional Training: Annual conference; quarterly workshops (local) | Ongoing training at other locations & via the Internet |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations |
| Marketing | Co-op Advertising National Media Regional Advertising Social media Email marketing | Ad slicks, National media, Regional advertising |
| Operations |
10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)
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27% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Weichert Real Estate
Weichert, Realtors opened in 1969 with a single office. Jim Weichert opened his first real estate office in Chatham, New Jersey, He began franchising in 2000, and today the company is
based in Morris Plains, New.Jersey. Franchisees help customers buy and
sell both residential and commercial real estate, and streamline the
delivery of mortgages and home and title insurance.
!["Entrepreneur]("https://d3fg11dgb68kbp.cloudfront.net/assets/photos/franchise-badge-22686037fc120ba1bd59c2c9fd6e0fbf.png"){kind=icon}
#285 in Franchise 500 for 2020.
#337 in Franchise 500 for 2021.
About Coldwell Banker
In the wake of the 1906 San Francisco earthquake, Colbert Coldwell saw how many real estate agents took advantage of victims and decided there was a need for knowledgeable, reliable agents. That same year, he founded his company and in 1914 was joined by Benjamin Arthur Banker, who became a full partner.
Today, Coldwell Banker agents handle residential, luxury, resort and commercial real estate sales.
!["Womens]("https://images.static-ziprealty.com/z/20210216175956/images/logo/WCA_Real_Estate_Agency_2021.png"){kind=logo}
#278 in Franchise 500 for 2021. Not in Franchise 500 for 2021.