McDonald's vs Energy Kitchen Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of McDonald's vs Energy Kitchen including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
McDonald's Franchise
Energy Kitchen Franchise
Investment $1,314,500 - $2,306,500$750,000 - $1,000,000
Franchise Fee $45,000$30,000
Royalty Fee 4%5%
Advertising Fee 4%+-
Year Founded 19551999
Year Franchised 19552006
Term Of Agreement 20 years10 years
Term Of Agreement 20 years10 years
Renewal Fee $45K-


Business Experience Requirements
 
McDonald's Franchise
Energy Kitchen Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    McDonald's Franchise
    Energy Kitchen Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/Yes-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    McDonald's Franchise
    Energy Kitchen Franchise
    Training On-The-Job Training: 500 hours Classroom Training: 72 hours Additional Training: At local McDonald's restaurant * Available at headquarters: 6 weeks
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
    Operations 82% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		* 33% of all franchisees own more than one unit

    * Number of employees needed to run franchised unit: 10 - 10

    * Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    Expansion Plans
     
    McDonald's Franchise
    Energy Kitchen Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About McDonald's

    Ray Kroc, a milkshake mixer salesman, ventured to California in 1954 to visit McDonald's hamburger stand, where he heard they were running eight mixers at once. Kroc was impressed by how rapidly customers were served and, seeing an opportunity to sell many more milkshake machines, encouraged brothers Dick and Mac McDonald to open a chain of their restaurants. Kroc became their business partner and opened the first McDonald's in Des Plaines, Illinois in 1955.
    McDonald's brand is in 122 countries around the world. Thirty thousand locations serve 51 million customers each day. More than 70 percent of McDonald's restaurants around the world are owned and operated by independent local business people. Most standalone McDonald's restaurants offer both counter and drive-through service, with indoor and sometimes outdoor seating. The Drive-Thru, Auto-Mac, or McDrive as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the former two steps are frequently combined. In some countries "McDrive" locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service.


    "Top   ""  "Entrepreneur

      "franchiserankingscom"                                                                                                                         
    #7 on Franchise Rankings.com                                                                                                                                                            
    #3 in Canada's top franchises.
    #3 in Franchise 500 for 2020
    #11 in Franchise 500 for 2021










    About Energy Kitchen

    We are dedicated to bringing you great tasting food that's good for you! We use only the highest quality ingredients for meals that are nutritionally-balanced, low fat & packed with protein. Everything is cooked to order, never in advance. Energy Kitchen is a health/body conscious dining venue serving up tasty, low-fat, low carb dishes. The cornerstone of Energy Kitchen™ is its ability to provide the healthiest sandwiches, platters, salads and smoothies in a creative, tasty presentation. Some of our creative innovations include the Turkey Joe Wrap, Bison Cheese steak and BBQ chicken quesadilla. To compliment these meals, we also have a full line of designer smoothies known as the Liquid Lab, which includes the Lean Body Creamsicle and the Protein power punch. All dishes are made to order and are prepared only by grilling, baking, or steaming; the menu excludes beef and focuses on the more healthy substitutes of chicken, turkey, bison and ostrich. The Energy Kitchen provides high energy foods for people on the go - serving breakfast, lunch and dinner.