McDonald's vs Chicken Salad Chick Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of McDonald's vs Chicken Salad Chick including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$1,314,500 - $2,306,500 | $562,000 - $740,000 |
Franchise Fee |
$45,000 | $50,000 |
Royalty Fee |
4% | 5% |
Advertising Fee |
4%+ | 2% |
Year Founded |
1955 | 0 |
Year Franchised |
1955 | 0 |
Term Of Agreement |
20 years | 10 years |
Term Of Agreement |
20 years | 10 years |
Renewal Fee |
$45K | - |
Business Experience Requirements |
Experience |
Industry experience General business experience Marketing skills | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/No | No/No |
Start-up Costs |
No/No | No/No |
Equipment |
No/Yes | No/No |
Inventory |
No/No | No/No |
Receivables |
No/No | No/No |
Payroll |
No/No | No/No |
Training & Support |
Training |
On-The-Job Training: 500 hours
Classroom Training: 72 hours
Additional Training: At local McDonald's restaurant
| Ten days of training at Corporate Training Facility in Auburn, Alabama for three key franchise employees |
Support |
Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
| *Opening support for ten days at your location, coordinated around the store’s grand opening.
*Restaurant opening guide.
*Training manuals for franchise staff.
*Accounting applications training.
*Comprehensive decor package for interior design of restaurant.
*Marketing, public relations and promotion plans for use by each franchisee.
*Access to our in-house team of trainers, public relations and marketing professionals and business experts.
*Periodic visits to each of your locations to provide support and counsel.
*Site selection counsel and approval, working together to identify appropriate demographics, traffic patterns, ingress and egress, and more.
*Additional real estate site support includes:
Architectural drawings of a typical floor plan with a finishing schedule.
General data for plumbing and electrical in partnership with equipment vendor.
|
Marketing |
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app
| - |
Operations |
82% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
|
Expansion Plans |
US Expansion |
Yes | Yes |
Canada Expansion |
No | Yes |
International Expansion |
Yes | Yes |
Company Overviews
About McDonald's
Ray Kroc, a milkshake mixer salesman, ventured to California in
1954 to visit McDonald's hamburger stand, where he heard they were
running eight mixers at once. Kroc was impressed by how rapidly
customers were served and, seeing an opportunity to sell many more
milkshake machines, encouraged brothers Dick and Mac McDonald to open a
chain of their restaurants. Kroc became their business partner and
opened the first McDonald's in Des Plaines, Illinois in 1955.
McDonald's brand is in 122 countries around the world. Thirty thousand locations serve 51 million customers each day. More than 70 percent of McDonald's restaurants around the world are owned and operated by independent local business people.
Most standalone McDonald's restaurants offer both counter and drive-through service, with indoor and sometimes outdoor seating. The Drive-Thru, Auto-Mac, or McDrive as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the former two steps are frequently combined. In some countries "McDrive" locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service.
#7 on Franchise Rankings.com
#3 in Canada's top franchises.
#3 in Franchise 500 for 2020
#11 in Franchise 500 for 2021
About Chicken Salad Chick
Simply Southern Restaurant Group is proud to serve as the exclusive franchisor of the freshest, most unique lunch and dinner concept in the industry today.
Chicken Salad Chick is an exciting concept, one that allows us to offer our franchisees an opportunity to build a business in a virtually untapped market. We offer customers a "custom-fit" Chicken Salad Experience, with 15 original flavors to choose from, as well as gourmet soups, flavorful side salads and freshly-baked desserts. There's truly something for everyone!
The minimum financial requirements to own a Chicken Salad Chick is $125,000 liquid capital and $500,000 net worth per location.
If you enter into an Area Development Agreement for multiple
restaurants, you will be required to pay the initial franchise fee for
the first location and a non-refundable development fee of $20,000 for
each additional Chicken Salad Chick restaurant to be developed. The
remaining $25,000 of the franchise fee for subsequent locations is paid
to the franchisor and a $10,000 grand opening marketing fee is paid to
our Affiliate, upon signing the franchise agreement for each additional
location.
#18 in Gator's Top franchises.
#322 in Franchise 500 for 2021. Not in Franchise 500 for 2020.