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Below is an in-depth analysis and side-by-side comparison of Miracle Method Surface Restoration vs HomeStory Doors and More including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $84,500 - $180,000 | $157,250 - $298,500 |
Franchise Fee | $45,000 - $58,000 | $20,000 - $40,000 |
Royalty Fee | 5.5% | varies |
Advertising Fee | 1.5% | varies |
Year Founded | 1977 | 2011 |
Year Franchised | 1979 | 2011 |
Term Of Agreement | 5 years | 5 years |
Term Of Agreement | 5 years | 5 years |
Renewal Fee | 5% | - |
Business Experience Requirements |
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Experience | Highly Motivated and Driven to Succeed. We are selective in who we choose as our franchisees. Our ideal candidates are motivated, able to follow processes & procedures, and can manage a business. Prefer some experience in Management, Sales, Marketing or Customer Service | Business Experience: · General business experience · Sales skills · Home improvement experience not required |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/No | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | We offer our franchisees an unmatched level of support and training. There is no other program like it in the surface refinishing industry. From our initial 20+ days of "immersion training" to our ongoing support, we help you profitably grow your business. On-The-Job Training: 80 hours Classroom Training: 40 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
Marketing | You will receive startup marketing collateral, including business cards, letterhead, brochures, door hangers, and sales brochures. A customized marketing plan will be developed for your territory and you will have access to Miracle Method's vast arsenal of radio and television commercials, direct mail programs, truck signage, home show materials, display ads, and more. The marketing team will be available to you for advice and direction to keep your advertising and marketing effective and persuasive. In addition, a customized subweb and unique url address will be created for you so customers can find your phone number, email you, request an estimate and read about your particular services. Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | Co-op advertising, Regional advertising |
Operations | Franchisees start with a showroom location in their territory and minimum of 2-3 employees. Absentee Ownership Allowed Number of Employees Required to Run: 1 - 6 | 15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1-4 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | Yes | No |
International Expansion | No | No |
With HomeStory, the Opportunity is Easy to See The first company of its kind in an underserved market niche Proprietary technology creates incredible efficiency and a barrier for competitors Powerful marketing and sales system backed by over 15 years of experience HomeStory transforms and updates homes faster, easier, and more affordably than any other home improvement project. This is accomplished by replacing all of the worn, outdated doors in a home with beautiful designer doors and hardware. HomeStory offers tremendous value, made possible by award-winning technology, a nationwide supplier network, and a marketing system that engages homeowners and creates demand. Learn How HomeStory's Proprietary Technology Unlocks the Door Replacement Market Why Door Replacement? Simply put: A substantial unmet need. Like most items in a home, doors wear out, become outdated and need to be replaced. Yet, few homeowners have been offered an affordable, convenient and mess-free option for updating their doors. As a result, most homes still have their old doors, making this a large, untapped market with little competition. What a Difference! Homeowners repeatedly tell us how surprised and delighted they are with the dramatic improvement our custom doors and hardware make throughout their homes. With HomeStory, you're able to consistently exceed customer expectations, making them invaluable advocates for your service.