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Updated RecentlyRockn' Joe Coffeehouse & Bistro vs Second Cup Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Rockn' Joe Coffeehouse & Bistro vs Second Cup including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $218,000 - $414,000 | $300,000 - $500,000 |
| Franchise Fee | $30,000 | $25,000 |
| Royalty Fee | 6% | 7.5% |
| Advertising Fee | - | 2% |
| Year Founded | 1993 | 1975 |
| Year Franchised | 2005 | 1975 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | In order to be successful as a franchise owner, you must be prepared to: * Follow a proven system. * Accept advice from others. * Work long hours. * Work without supervision or support staff. * Lead and manage a team. * Ask for help. * Take a financial risk. * Work hard.The ideal franchise owner knows that starting and building a successful business is not easy,but that the rewards outweigh the sacrifice and risk with the right opportunity. | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
Number of employees needed to run franchised unit: 16 - 16
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | Yes |
| International Expansion | No | Yes |
Company Overviews
About Rockn' Joe Coffeehouse & Bistro
Are you ready to Rock! Rock 'n' Joe Coffee Bar is all about creative excellence. It is a cool place for people who love exceptional coffee, premium food and quality rock 'n' roll music in a trendy and relaxing environment. Taste the award-winning and proprietary coffee masterfully blended by one of North America's premier coffee roasters. Savor the chef-select tastes of our pastries and food while enjoying the sound of rock 'n' roll music. For entrepreneurs with a passion for great proprietary coffee blends, food, specialty drinks and rock 'n' roll music - Rock 'n' Joe Coffee Bar is more than the hippest hangout in town; it's an opportunity for a whole new lifestyle.
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
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