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Below is an in-depth analysis and side-by-side comparison of SuperCoups vs Around Town Community Magazine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $51,950 - $89,500 | $37,600 - $54,800 |
Franchise Fee | $17,000 - $26,000 | $25,000 |
Royalty Fee | Varies | 5% |
Advertising Fee | - | - |
Year Founded | 1982 | 1996 |
Year Franchised | 1984 | 2003 |
Term Of Agreement | 10 years | 5 years |
Term Of Agreement | 10 years | 5 years |
Renewal Fee | $2.5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations | Meetings, Internet, Field operations/evaluations |
Marketing | Ad slicks | - |
Operations |
Franchise can be run from home.
Number of employees needed to run franchised unit: 1 Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators) |
Franchise can be run from home. 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
SuperCoups was established in 1982 and started diversifying in 1984. SuperCoups is situated in Norwell, Massachusetts, and is a Valassis organization.
In 2006, SuperCoups re-imagined its region estimate from 80,000 family units for each unit to 60,000 families for each unit.
SuperCoups, an immediate promoting establishment that administrations the publicizing needs of nearby organizations. SuperCoups franchisees will have the chance to give practical regular postal mail and computerized publicizing answers for America's private ventures.
Our franchisees assume a consultative deals part in displaying the SuperCoups opportunity with an end goal to make mark mindfulness and amplify the arrival on their customer's publicizing venture.
SuperCoups gives franchisees complete preparing in our demonstrated center direct promoting program and the learning they have to deal with their establishment business. SuperCoups additionally furnishes progressing client benefit with doled out, educated delegates and instruments to expand their business time. At SuperCoups, we arm our franchisees with a capable bundle, apparatuses and the preparation to convey it.
Once authorized, the franchisee will be required to construct connections and obtain deals by:
Prospecting and reaching vendors in their neighborhood
Booking arrangements to acquaint the items confront with face
Meeting with the entrepreneurs and clarifying how SuperCoups can help them develop their business and boost their arrival on their publicizing venture
Once the entrepreneur contracts with the franchisee, they will be in charge of focusing on the best range to boost their customer's reclamation:
Helping their customer in making the best offers that will direct people to his area
Presenting the customer's request to SuperCoups by means of our electronic work process for preparing and promotion creation
Giving client support to their customers
Invoicing their customers
Around Town Community Magazine, Inc. ("Around Town") began franchise operations in September 2002 in Woodstock, Georgia. Around Town franchises niche community magazines, each has a goal of "strengthening communities."Around Town was founded by Gina Carr and Don Kyle. Gina has a BA from Georgia Tech in Industrial Engineering and an MBA from Harvard. Don has a BS in Accounting from Florida State University and also is a CPA. Together they started The TowneLaker magazine in June 1996 and Sixes Living magazine in June 2000. After many years of practice, they decided to franchise the niche community magazine concept through Around Town Community Magazine, Inc.