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Below is an in-depth analysis and side-by-side comparison of Caffino vs Aroma Joe's Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $212,900 - $373,000 | $25,500 - $602,000 |
Franchise Fee | $10,000 | $15,000 |
Royalty Fee | 8% | 8% |
Advertising Fee | - | 4.5% |
Year Founded | 1993 | 2000 |
Year Franchised | 2002 | 2013 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/Yes |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | On-The-Job Training: 45 hours Classroom Training: 30 hours |
Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | Co-op Advertising National Media Regional Advertising Social media Website development Loyalty program/app |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
The first Caffino was opened in 1993 in Napa, California. This pioneering concept of offering premium quality espresso beverages to customers in the convenience of their cars was an immediate success and paved the way for 26 additional espresso bars. Our vision in creating the Caffino double drive thru concept was to offer the very highest quality coffee-espresso beve rag es to consumers on-the-go in their automobiles. We opened our first store in September 1993 in Napa, California, to find a ready acceptance of this pioneering concept. The success of our first espresso bar paved the way to open an additional 26 espresso bars. Offering ultra-premium products in a drive thru format is perceived to some as a bit of an "oxymoron." We spent many hundreds of hours researching ingredients, equipment, preparation methodologies and ergonomics to facilitate this feat. We roast our beans using a proprietary, state-of-the-art coffee roasting system that produces outstanding quality flavor and delivers the freshest coffee possible! What we offer is the finest quality coffee and espresso drinks available, typically in 60 seconds or less, with the convenience of allowing you to remain in your car.
Aroma Joe’s Coffee is now offering franchises in the states of Maine, New Hampshire, Florida, Massachusetts, Pennsylvania and Vermont. Surrounding areas and additional states will be added in the future. We appreciate your interest in the growth of our brand and look forward to seeing you at one of our sales seminars.