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Below is an in-depth analysis and side-by-side comparison of Fruitfull vs Rubyjuice Fruit and Smoothies including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $30,362 - $85,670 | $106,000 - $223,000 |
Franchise Fee | $21,000 | $20,000 |
Royalty Fee | 0 | 5.5% |
Advertising Fee | - | - |
Year Founded | 1991 | 2000 |
Year Franchised | 1993 | 2003 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | $500 | 10% of current franchise fee |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Internet | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures |
Marketing | Ad slicks, National media | Ad slicks |
Operations |
Franchise can be run from home.
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Number of employees needed to run franchised unit: 10 - 20
Absentee ownership of franchise is allowed. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
Jack and Tracy Groot owned and operated a coffee bar in Holland, Michigan, when the location next door became available. To take advantage of the opportunity, the couple developed and opened Rubyjuice, offering quick-service smoothies, juices, sandwiches and salads. The menu includes a variety of nutritional supplements that customers may add to their smoothies. Rubyjuice began franchising in 2003.