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Below is an in-depth analysis and side-by-side comparison of McAlister's Deli vs uWink including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $398,000 - $2,094,200 | $1,645,000 - $3,472,000 |
Franchise Fee | $15,000 - $35,000 | $50,000 |
Royalty Fee | 5% | 4% + 2% Technology Fee |
Advertising Fee | 3% | 1% |
Year Founded | 1989 | - |
Year Franchised | 1994 | - |
Term Of Agreement | 10 years +5+5+5 | - |
Term Of Agreement | 10 years +5+5+5 | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 206 hours Classroom Training: 45 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
uWink, Inc. has created a new entertainment dining experience that you can't get anywhere else. Their fun, casual environment makes it easy for people to interact, have fun, play games, and enjoy delicious, reasonably priced meals. It's not a game arcade or pool hall. uWink is an interactive, social restaurant, where you are in control of your meal and your fun. uWink provides delicious modern comfort food made with fresh ingredients ordered via touch screen terminals at the table and served by runners, quickly and accurately. uWink's at-the-table-entertainment includes a large variety of games, table-to-table interaction, "edutainment", videos and more. The dynamic projected interior provides diners with scrumptious i-candy and a hip, ever-changing environment.